The best way to market a medical practice is to control your online reputation. And the absolute best way to do that is have your own review site where you have your patients write reviews. This will allow you to control which reviews get published online for others to see.
If you had a review site for your own Medical practice you would have several advantages. The biggest advantage will be that you would get to control your online reputation. When a patient review is written you would be notified by email. With a click of a button you decide whether the review is published on to the Internet and becomes a permanent marketing asset for your Medical practice.
The Medical practice, your existing Medical patients, and future Medical patients are all winners when you have your own review site. By putting more and more Medical patient generated content on the Internet, you practice is more likely to be found when the people are searching online for Medical services. Future Medical patients get the benefit of seeing what existing patients have said. Your existing patients like having a hand giving feedback and many happy patients want help your practice succeed by writing good reviews.
The big advantage here of this kind of marketing program is that it is extremely low cost and it is an ongoing process, so that favorable information about your practice continues to be captured, grows with time, and occupies more and more of the Internet shelf space, so that you are more likely to be found when a Medical patient is walking down the aisle of the Internet looking for which Medical Doctor to pick for their Medical needs.
You might already have an online marketing program, or so you might think. Having a website for your Medical practice is not an online marketing program. The likelihood that a new patient will find your website simply because you have put it up is extremely small. If you are putting money into click-through advertising or banner adds you spending a lot of money with very little return. Do you that the conversion a click through is typically less than 2%?
The simple truth of the matter is most prospective patients looking for Medical services typically do a validation of where they are going to go, and it could be a validation for reasons that are completely unknown or completely not relevant to what you may think is important. For instance, if a patient is told about your practice by a friend, surely the major source of referral is a friend of that prospective patient. But that friend may not have told them exactly the location or the address, or they may only partially know the doctor's name or know the street intersection. In these situations, what prospective Medical patients do is they go online into a search engine and type in a partial version of the Medical Doctor's name or the Medical practice or, alternatively, put in the street address, or they may just do this simply to get a phone number to make an appointment. If you are not controlling your online reputation, in the next several years, you are going to have one or two Medical patients who are disgruntled. What these patients typically do is go to some third-party web site where they are going to write a review that is quite unfavorable. - 15790
If you had a review site for your own Medical practice you would have several advantages. The biggest advantage will be that you would get to control your online reputation. When a patient review is written you would be notified by email. With a click of a button you decide whether the review is published on to the Internet and becomes a permanent marketing asset for your Medical practice.
The Medical practice, your existing Medical patients, and future Medical patients are all winners when you have your own review site. By putting more and more Medical patient generated content on the Internet, you practice is more likely to be found when the people are searching online for Medical services. Future Medical patients get the benefit of seeing what existing patients have said. Your existing patients like having a hand giving feedback and many happy patients want help your practice succeed by writing good reviews.
The big advantage here of this kind of marketing program is that it is extremely low cost and it is an ongoing process, so that favorable information about your practice continues to be captured, grows with time, and occupies more and more of the Internet shelf space, so that you are more likely to be found when a Medical patient is walking down the aisle of the Internet looking for which Medical Doctor to pick for their Medical needs.
You might already have an online marketing program, or so you might think. Having a website for your Medical practice is not an online marketing program. The likelihood that a new patient will find your website simply because you have put it up is extremely small. If you are putting money into click-through advertising or banner adds you spending a lot of money with very little return. Do you that the conversion a click through is typically less than 2%?
The simple truth of the matter is most prospective patients looking for Medical services typically do a validation of where they are going to go, and it could be a validation for reasons that are completely unknown or completely not relevant to what you may think is important. For instance, if a patient is told about your practice by a friend, surely the major source of referral is a friend of that prospective patient. But that friend may not have told them exactly the location or the address, or they may only partially know the doctor's name or know the street intersection. In these situations, what prospective Medical patients do is they go online into a search engine and type in a partial version of the Medical Doctor's name or the Medical practice or, alternatively, put in the street address, or they may just do this simply to get a phone number to make an appointment. If you are not controlling your online reputation, in the next several years, you are going to have one or two Medical patients who are disgruntled. What these patients typically do is go to some third-party web site where they are going to write a review that is quite unfavorable. - 15790
About the Author:
Marcus Sandhu is a recognized thought leader in Medical advertising who has developed a proven internet advertising strategy. For a short time, get free access to this winning online advertising strategy for Medical Doctors.