Saturday, February 14, 2009

A Quick Look At Keyword Density

By Tom Trotts

Keyword density is an indicator of the number of times the selected keyword shows in the web page. But mind you, keywords shouldnt be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:

Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.

Go to the Edit menu and click Select All. Now go to the Tools menu and select Word Count. Write down the total number of words in the page.

Now select the Find function on the Edit menu. Go to the Replace tab and type in the keyword you want to find. Replace that word with the same word, so you dont change the text.

When you finish the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.

Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

All you need now is little something that actually tells you what the absolute best and most profitable keywords to use are. And yes, that tool does exist! Not only does it tell you what the most profitable keywords you need to be using, it tells you:

* If an Adwords advertiser is a clickbank, paydotcom, or amazon affiliate

* See any Adwords advertiser's daily Adwords spending, clicks per day, cost per click

It does alot more too!

- 15790

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Top Book Club Guide!

By Deniss Durrell

Oprah has made them a cultural phenomenon. With her book club she has brought the joy of reading to the forefront and has publicized new authors and books in a way that has until now never been accomplished. But what exactly is a book club?

Basically, a book club is a group of individuals who set up a meeting to discuss literature. These folks like to have intense discussions about literary themes or messages within the books. They like to talk about what they liked or disliked about a book.

For most book clubs they are based all of the members read one book at the similar time. The members decide the book that they are going to discuss they set out how much they need to read prior to their next conference.

When they meet up, they will discuss the progress of the characteristic and the story. Here is no set place on where a Book Club will gather.

Although , a few of the extra ordinary gathering location are a member's residence, local coffee shop, or even your local library. It is a cool way to widen your mind by searching special stories and kinds of literature even as also getting to have good discussion and make great correlation with friends who are interested in the same types of books that you are. - 15790

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How to Avoid the 3 Most Common Affiliate Mistakes

By John Savage

Affiliate marketing is one of the most effective and powerful ways of earning some money online. This program gives everybody a chance to make a profit through the Internet. Since these affiliate marketing programs are easy to join, implement and pays a commission on a regular basis, more an more people are now willing to get involved in this business.

But there is a danger here. Because it is so easy to get started, many people just jump straight in to the action only to discover further down the line that they have made some costly errors. If you are aware of these potential problems to begin with so much the better.

Mistake number 1: Choosing the wrong affiliate program.

This is easily done. You see a program which everybody is talking about and think to yourself that this must be a winner. But that is not a good criteria to base your choice and decision upon.

Instead of jumping on the bandwagon, try to choose a product in which you are truly interested in. For any endeavor to succeed, you should take some time to plan and figure out your actions.

Pick a product that appeals to you. Then do some research about that product to see if they are in demand. Promoting a product you are more passionate about is easier than promoting one for the sake of the earnings only.

The second mistake that people make is in joining too many affiliate programs.

It is so easy to join that you may feel thats its a case of 'the more the merrier', and the more you join the more money you will make.

But this is a mistake, as it will stop you from being able to focus in on any one particular program, and in the early days you do need to focus.

The result? The maximum potential of your affiliate program is not realized and the income generated will not exactly be as huge as you were thinking initially it would. The best way to get excellent result is by joining just one program that pays a 40% commission at least. Then give it your best effort by promoting your products enthusiastically. As soon as you see that it is already making a reasonable profit, then maybe you can now join another affiliate program.

So focus, and take your time. Affiliate marketing is here for the long haul, so there is no need to rush, you can take your time over it.

Mistake number 3: Not buying the product or using the service.

You really must not fall into this mistake as people will ask you for your opinion of the various products that you are promoting, and you must be able to speak from personal experience.

Try the product or service personally first before you sign up as an affiliate to see if it is really delivering what it promises. If you have done so, then you are one of the credible and living testaments aware of its advantages and disadvantages. Your customers will then feel the sincerity and truthfulness in you and this will trigger them to try them out for themselves.

Now these 3 common mistakes that I have listed are mistakes that many a marketer has made, and in some cases it has cost them dearly. If you are aware of them there is every chance that you will be able to avoid them.

Take your time, work out a marketing strategy and then follow through with it, constantly checking that you are staying on track. - 15790

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Custom Printed Jackets Buyers Guide

By Wes Robertsen

Custom Printed jackets are a great form of branding. Not only is a custom logo jacket a great way to show off a company's name or logo, but its also a nice way to show your workers that you care and clients that you appreciate their continued support. Order custom logo jackets for your branding, they are really the gift that are appreciated.

Films often come out with promotional jackets and hand them out at a exclusive showing so that everyone might recognize the films name and hopefully will want to see it. Everyone from celebrities to businesses can use a promotional jacket to promote their name. Branding is a huge piece of business. A customized jacket, when worn, is going to be seen. So, it is a moving billboard. Not only will family and friends see these coats but so will everybody from the grocery store clerk to people on the street.

When selecting which customized jacket to buy, you should think about the kinds of people you might want to give them to. If your recipients are in sunny Miami you might want to go with light coats rather than winter coats. You want these products to be as useful as possible so that everybody will choose to wear them often. A personalized coat is only as good as the desire to wear it. So, think about the feel and design of any corporate logo jacket you want to gift.

We all know, giving the gift of a quality custom imprinted jacket is a great way to boost a company's morale and to show customers you appreciate them. Promotional coats can create a positive image for a company and will result in positive word of mouth buzz, an priceless form of publicity and branding. Think about it: If you give people a jacket just because they watched a film, are your customers, or bought a item they are bound to feel valued. Promotional jackets for your employees will really help increase loyalty.

When its time to get a promotional coat, think about cost, quality, and the printing. Logos, tag lines, and a company name can all be custom printed or stitched on a jacket. Additionally, be you are aware of every cost before ordering: you will need to pay extra for set-up costs, and shipping. Imprinting costs can vary, if your artwork is not vector or high res art, you might need to pay a fee to have an artist re-draw your logo, so it is ready for the printing process. If screen printing your logo, multiple colors increases the costs by each color. Embroidery requires digitizing your artwork for the machine to stitch your logo out, this can increase the cost, but you can use the tape later. More than one location usually will increase the price in order to have the company work on more than a single area.

Thus, if you want to make a name for yourself, investing in custom printed coats is a good way to go. Your personalized jacket gets seen by others, and the wearee will appreciate you for it. An added benefit may be that the corporate logo jacket causes a conversation about your brand. - 15790

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Same Day Flower Delivery and Low Prices

By Diana Otis

The biggest complaint of consumers about online florists has been focused on the poor quality of many of the flower orders when they are finally delivered. Customers have argued that their order arrived bearing no recognizable resemblance to the vibrant display model featured in the clear color photos advertised online. Not only are purchasers upset, the recipients are disappointed as well, and sometimes they are bitterly unhappy. When the companies and owners fail to remedy the situation and address the customer's frustration it then creates a further alienation and the customer will not return.

When someone chooses an item from a discount flower delivery site, his or her satisfaction is guaranteed. Only flowers with dewy freshness are used in these floral arrangements and customers are quick to note the difference. These quality cut flowers can maintain their color and radiance over extremely long periods of time with minimal care. There is also the satisfaction and peace of mind in knowing that these flowers are capable of eloquently expressing your feelings to anyone.

By using flowers that are locally grown and readily available, it is much easier to maintain freshness and quality of each one. Discounters can also use flowers from their own gardens and greenhouses. The majority of the inventory for many of these stores are cut daily, bundled, and delivered by top commercial gardeners that live in the area. Having access to cheaper, but higher quality flowers lets the business owner keep costs low and customer satisfaction high.

The discount flower delivery sites steer away from the more exotic and expensive blooms. Instead, they find that they can still create dazzling and beautiful creations by skillfully accenting an arrangement with colorful native flowers or colorful, exuberant dahlias, mums and sunflowers. All of these flower varieties produce effusive and colorful blooms but are very cheap to buy. For budget minded businesses and customers, it is a win- win situation.

A beautiful flower arrangement piece can become the focal point of the room you choose to decorate. It's truly fascinating how we can combine different flowers to create a mesmerizing bouquet. With the vast selection of colours, fragrances and shapes, you can create or readily buy a flower arrangement piece that will speak to you and others walking in the room what you want to communicate.

All florists are not alike, and today there are many flower delivery sites that are competing head to head with heavyweight florists, and they are coming out on top. This success is due to their solid and honest marketing approach that is being used. The smaller companies focus on their strengths to attract customers and expand their business.

The goal is to maintain a happy and satisfied customer base by always having beautiful, fresh flowers, the lowest cost and exceptional service and delivery. If you are considering a florist to use, you can confidently work with one of the sites that proudly advertises "discount flower delivery". Remember that what they are discounting is the price you pay, not quality or service. The delivery of these flowers is done quickly, and at a reasonable price. Another way that some of the discounters are able to distinguish their stores is by offering an expanded delivery area. Now even people living in distant, rural communities can enjoy having flowers delivered to their home. - 15790

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