Wednesday, December 3, 2008

PPC Management Services Benefits and Cautions

By Roy Simmons

In the battle for online presence and increased traffic to your website, no one can afford to miss out on using Pay Per Click (PPC) advertising. PPC is statistically the most effective method of advertising on the Internet.

The problem is PPC looks easy. Within 10 minutes, you can be signed up, have your budget set, stated what you'd like to pay for each click and chosen a few keywords. Almost instantly, your ad is live on the search engines where potential customers can click on it and come directly to your website. Sounds pretty simple. But there is a lot of danger in jumping into PPC without being fully prepared.

There are plenty of stories available telling how new PPC users have jumped into the market and burnt through thousands of dollars in a few hours with no returns. Retaining the services of a PPC Management Service can guard your resources by working within an agreed budget where they can work work for you, using their specialized skills and tools, to get the results you need. Not only can they increase your website visitors and conversions, a good PPC Management Service can save you money while doing it.

With the global economic situation showing no signs of improving, the average CPC (cost per click) price is increasing and that will make it difficult for amateurs to make using PPC pay. A professional PPC Management Service will use their experience to plan a strategy that works for you and your business, no matter the level of your business.

PPC looks deceptively easy so be warned - it is in the details of your ad campaigns where the difference between success and failure is decided. If you are not a PPC expert, you need to be very cautious. If you don't have the confidence based on proven strategies with Internet Marketing, choosing a professional PPC Management Service would be a wise decision.

Going it alone can be difficult. It's one thing to have traffic (visitors to your website) increased because of your PPC campaign, but what if the traffic isn't converting into sales? A professional PPC Management Service will be able to advise you on where you're going wrong with your conversions too. They'll base that advice on years of experience, rather than the trial and error guesswork that you would end up doing. - 15790

About the Author:

What can a Collection Company do?

By JR Rooney

What is a collection company?

The two most likely scenarios are.

Some creditors will try to deceive a debtor by using a DBA'ed company name, address, and telephone number for their internal collection department. They want to give the impression of an "outside" agency hoping the debtor will take it more seriously. This strategy is generally only used when the debt is not older than six months old.

However, most debt collection activity is performed by a third-party collection company, These are separate from the original creditors, and "work" bad debt on behalf of various lenders and 1st party credit granters. They occasionally purchase bad debts which have been designated as charge-offs or write-off's by the original creditor.

This FAQ focuses on third-party collection companies.

How do they earn money?

3rd party collection companies often work on a contingency bases, where they receive a percentage of the amount that they collect. Individual collectors are often paid a low base salary plus bonus based on their personal goals.

Many collection companies purchase substantial debt portfolios of charged-off accounts for a fraction of the total face amount (total amount outstanding) After a portfolio is sold off, the debtors now owe the entire amount to the purchasing company. The probability of collecting money decreases substantially over time, an agency might only pay 1% - 5% of face value. The agencies' profits come from the difference between the purchase price and the amounts that are hopefully collected.

How does the collection company work?

The basic tools of a collection company are letters and phone calls.

What are the dunning notices like?

The letters are computer-generated, and are often in a standardized series which starts with a friendly, "reminder" tone, and may progress to ultimatums. The letters are pre-written and sent to many debtors; they are not personal.

The 1st demand letter must state that the recipient has the right to dispute the validity of the debt or request verification of the debt (in writing). By law the agency must send some confirmation after verifying it with the original creditor. Demand letters must also contain the statement that they come from a debt collector, and that any information obtained will be used for the purpose of collecting the debt. Collectors are forbidden to print anything on the outside of the envelope which may indicate or suggest that this is a collection attempt. The return address label must also be discreet, so many companies will just use their company's initials, or some other nondescript name.

The debtor's reaction to the letters will affect which letters the agency will select from its repertoire. Cooperation (e.g. making payment arrangements and/or partial payments) may result in letters with a gentler tone. Evasive or hostile reactions from the debtor may result in a more threatening tone.

Debt Collectors strive to create a sense of urgency, to try and collect the debt within the shortest amount of time. This hopefully will instigate the debtor to prioritize that particular past due account. Deadlines may be set, such as, Pay this amount within 10 days or there may also be threats, such as, ...Or we will proceed with further collection efforts. But most of the time, if a debtor fails to meet the demand, all that will happen is that yet another dunning notice will arrive, making the same basic threats. The & further collection action usually just means more dunning letters.

Collection letters will always encourage the debtor to call the collection company on the phone. If the debtor doesn't call, then a collector will often call the debtor.

What are the phone calls like?

Individual phone collectors may be assigned a portfolio of accounts, and spend the bulk of the workday, every day, working them. The collectors devotion is fueled by frequent performance evaluations and personal commission payments. The size of a collector's own paycheck is dependent upon how much money s/he extracts from debtors. Between that factor, and the relentless confrontations, this is a very high-stress job, with high employee turnover.

If a debt collector calls and reaches someone other than the debtor (e.g. a boy/girl friend), s/he is legally prohibited from disclosing that "this is an attempt to collect a debt." Each state has there own laws but this may or may not include the debtor's spouse. If the collector reaches an answering machine or voice mail, s/he will often leave an approved message, but is prohibited from giving details for the call, since someone besides the debtor may hear it. The basic message goes something like, "I am calling for ABC Company. It is very important that you call me back. My name is JR Rooney, and my number is 1-631-776-8109." S/he will typically sound rather apathetic and sonorous. Collection companies may be required to provide a phone number which is free for the debtor to return the call. They also may attach their toll free numbers to caller ID equipment which will instantly identifies and logs the phone number the debtor is calling from, in order to call the debtor at that number in the future.

When contacting a debtor, many collectors (especially those with very little experience) will use an approved script, which contains a pre-written introduction, demands for payment, and has various branches to follow. Based on how the debtor responds, rebuttals are also provided. If a particular debtor is wasting too much time, without agreeing to pay, the collector will be urged to move on to other accounts.

Any information that the debtor gives about his/her financial situation (e.g. income or job status, etc.) will be noted on the account record and used to estimate the chances of a recovery, the appropriateness of legal action, and so forth.

Can the collection company actually do anything?

If they are working the debt on commission, they can send some more form letters and make some more scripted phone calls.

They can also report the item to the credit bureaus. And if they are working on commission, they can recommend a lawsuit, or if they own the debt, they can sue. However, the actual chances or intentions of this are often significantly less than they try to suggest to the debtor.

Collection companies can not legally seize a debtor's assets, bank accounts, or garnish wages unless there has already been a successful lawsuit with a judgment awarded to them.

Collection companies can not legally make any kind of public announcements or disclosures concerning the debt, except to the credit bureaus.

Collection companies can not legally get a debtor fired from his/her job.

Collection companies can not legally act in any type of physical violence or threats.

Why does the debtor pay?

Often, the reasons include anxiety, guilty conscience, persuasion, and a lack of education of the legal situation. Plus it is the right thing to do.

The debtor may feel guilty and ashamed of being a "deadbeat," and may perceive a judgment of his/her value as a person.

The debtor may have greatly exaggerated ideas about what collectors are (legally) capable of doing, and may have outdated stereotypes in mind.

The debtor may be in fear by the ferocious, tenacious, demands, from collection companies that may seem so in control. S/he may take it personally, and assume that great individual attention is being given to there case.

Consumers being contacted by collection companies are typically in serious financial difficulty, and under emotional stress about the general situation, so they may be confused and vulnerable.

Some debtors aren't aware of their legal rights, and feel hopeless.

There are two useful tools that a collection company can actually do that a debtor should be worried about. These involve negative information being reported to the credit bureaus, and the unlikely probability of a lawsuit.

What about credit reports?

Third-party collection companies may report a debt to one or more of the credit bureaus, as a "Collection Account," including the amount, and whether it was paid or not. Paying off a collection account will not result in the item being removed from the consumer's credit reports - it will simply be marked "Paid." Agencies can report both debts that they have bought, and also debts that they are working on behalf of the actual creditor.

Also, a collection company could request a debtor's credit information, in order to get an idea of his/her general financial situation, and to get an updated address and phone number.

How long do collection accounts last?

Collection accounts are subject to the normal 7 year time limit for appearing on a credit report. As specified in Section 605 of the FCRA this time limit is based on the date of the original delinquency.

What are the chances of a lawsuit?

If the debt was placed on contingency, the 3rd party collection company cannot file a lawsuit. If the balance is large enough and the debtor is being resistant and if there are indications that the debtor has vulnerable assets, the agency may send the account back to the creditor with a recommendation to file suit. Every creditor has its own criteria for the final decision; for example, the amount must be substantial (often $1500 or more, at the very least.)

Collection companies try to avoid sending too many accounts back, it gives the appearance that they aren't very good at collecting. Also, letters and phone calls are much less expensive than filing suit.

If a collection company has purchased the debt, then they have the ability to file suit, but by that time, the debt is likely to be rather old, and the agency doesn't have much invested in it.

Fear and intimidation are a collectors cheapest tools, since those things can work much more quickly, cheaply, and efficiently than filing suit.

Suit is certainly brought against many debtors, but not as often as debtors think. There is a big difference between, "Pay up or we will continue with collection action," compared to an actual Summons And Complaint.

If the debt is substantial and recent, and the debtor appears to be a good target (e.g. reasonable assets or income), a lawsuit is a real possibility. If you are served with legal documents specifying a particular court, hearing date, etc., you should see a qualified attorney immediately. That area is beyond the scope of this FAQ.

How are collection companies regulated?

The most important law is the Fair Debt Collection Practices Act (FDCPA), which places many restrictions on collection activities. The FDCPA only covers 3rd party collection companies, not original creditors.

Each state may also have applicable laws regarding such things as telephone harassment.

Who enforces the FDCPA?

The Federal Trade Commission (FTC) oversees the debt collection industry, and has the authority to impose fines or other penalties for violations. However, the FTC does not get involved with individual customer cases. Once they receive a large number of complaints they look for patterns of violations which could then lead to action against a particular collection company.

What if a collection company has purchased the debt?

The agency then becomes the creditor for most purposes. The debtor will not be able to make any settlements with the original creditor. The agency might be technically able to file a lawsuit against the debtor, (although this is not likely.)

However, the Federal Trade Commission has issued a Staff Opinion Letter which indicates that, even if a collection company has purchased a debt, it is still covered under the Fair Debt Collection Practices Act as a "third-party debt collector."

What about the relevant time limits?

The debt does not become some kind of "new" debt just because it was sold. For example, the 7 year credit reporting time limit is still based on the original delinquency date with the original creditor. The statute of limitations for filing lawsuits is also based on that same date. These limits can not be legitimately "reset" by a collection company that has bought the debt.

However, the statute of limitations may possibly be reset if the debtor makes a specific promise to pay, or a partial payment.

Can the collection company do anything after the time limit expires?

Yes. The statute of limitations only covers the filing of lawsuits, and the credit reporting time limit only covers bureau listings. There is no time limit on letters and phone calls.

A collection company that has purchased a bundle of "out-of-statute" debts (where the SOL has already expired, or "run") is hoping that, either the debtors will feel guilty, or that they won't be aware of that "out-of-statute" status. But if a particular debtor makes it clear that s/he understands the legal situation, then the collectors are likely to give up and move on to easier targets.

Can collectors call the debtor's place of employment?

Yes, but there are limitations. For example, they can not legally tell your employer about the debt, or try to have you fired.

Is there any way to make them stop calling?

Yes. According to section 805 of the Fair Debt Collection Practices Act:

"(c) CEASING COMMUNICATION. If a consumer notifies a debt collector in writing that the consumer refuses to pay a debt or that the consumer wishes the debt collector to cease further communication with the consumer, the debt collector shall not communicate further with the consumer with respect to such debt, except --

(1) to advise the consumer that the debt collector's further efforts are being terminated;

(2) to notify the consumer that the debt collector or creditor may invoke specified remedies which are ordinarily invoked by such debt collector or creditor; or

(3) where applicable, to notify the consumer that the debt collector or creditor intends to invoke a specified remedy.

If such notice from the consumer is made by mail, notification shall be complete upon receipt."

So the consumer can just send a third-party collection company a written notice (preferably citing the FDCPA), ordering them to stop the collection letters and calls, and the agency is legally obligated to comply. The only permissible contact thereafter is to notify the debtor of specific "remedies," like legal action, but usually the collectors won't even bother.

If the creditor hasn't decided on whether or not to file a lawsuit, then that decision may be made at this point, rather than being delayed.

After a "cease and desist" notice from the consumer, the debt may then be returned to the original creditor, passed on to another 3rd party agency, or simply filed away as uncollected, depending on the circumstances. The agency may still report the account to the credit bureaus. - 15790

About the Author:

The Benefits of Carrier Ethernet and You

By Janet Rice

Common Carriers, also known in the industry, as carrier Ethernet is the necessary tool for telecom network providers to allow Ethernet services to the customers who are looking for that service. This technology is industry standard.

Carrier Ethernet holds appeal for technology professions because of its responsibility in the bringing together of technology. Nearly all high tech network vendors use and sell all carrier Ethernet/common carrier equipment. When metropolitan area networks use this its referred to as metro Ethernet.

As the demand for converged services increases the need for carrier Ethernet will also increase. Backhaul and other technology will have a need for these common carrier communications and will remain in high demand.

Carrier Ethernet is a rapidly growing technology. Carrier Ethernet provides access to the Internet with native Ethernet packets, as opposed to circuit based access methods. This is where Carrier Ethernet comes in and provides connectivity.

Further, Carrier Ethernet networks are much easier to maintain and increasing bandwidth becomes no more than a centralized software reconfiguration instead of remote hardware reconfiguration. These characteristics build upon the Carrier Ethernet foundation and are realized in features that are deployed throughout the data, control and management planes of our products.

Ethernet solution networks are more reliable than other options of the same classifications like the T1 and T3. Ethernet controls allow more flexibility to make the network changes to meet various application needs. There are fewer problems with carrier Ethernet than the networks that came before these.

Bringing the cost model LAN based Ethernet to the wide area network with speed implementation of new applications is a key to any business with networking solutions and complications.

With top competitors all offering carrier Ethernet its important to choose wisely so your end result is a top quality product with excellent service. Read reviews online about the companies you are considering. Other network professionals will have experiences to share on the topic. - 15790

About the Author:

Government Pays for Family Vacation

By Terry A. Sacia

If you are tired of paying taxes but still struggling to make ends meet while the government spends money on crazy programs that you can perceive zero value in, then stop paying taxes! Okay, so you probably shouldn't just stop paying taxes. Tax evasion is something the U.S. Government takes pretty seriously. But there are tax laws that were written to help you keep more of your money working for your family. The number one way to do that is by starting a home business.

But you don't have time. You don't have investment capital. You ... just don't know what you don't know. Tax advantages of operating a home business can save your family thousands of dollars every year EVEN IF YOUR HOME BUSINESS DOESN'T MAKE ANY PROFIT right away. There are thousands of excellent home business options to choose from that cost little or nothing to start. Need inspiration? Enter "network marketing business ventures" in a Google search. If you have a child, own a car, use a phone, go to the bathroom, have a computer, and so on, there is money to be made.

HIRE YOUR CHILD: Give your child a legitimate job in your home business. They can do research, print fliers, sort mail, or whatever other age appropriate task you can give them. You can put your child on your payroll TAX FREE to both you and your child. You merely have to limit their income to something close to $5,000 annually. The catch is that you really have to pay them, but then it will be their responsibility to buy trendy accessories, purchase special food treats, pay for transportation, school tuition, and ballet, et cetera. We're not suggesting they begin paying for their normal care, but many extra's they want in life can become their own responsibility.

NEVER GO ON ANOTHER VACATION: Every time you get more than 75 miles from home, you could legally be on a business trip. Make sure you do business though. If you have invested in a network marketing business, surely, there must be some people at Disney World or Universal Studios who would love to know about this unique business opportunity.

3) STOP RUNNING ERRANDS IN YOUR CAR: If you need to go to the store, do something business-related and write off each mile. Maybe you are running low on toilet paper for your business office or maybe you need to pick up a few more leads off the bulletin board.

4) GIVE UP YOUR PERSONAL CELL PHONE: It is now your business phone, so make sure to use it when doing business. There may be some catches with this deduction like, do you have a personal phone number at home?

TURN YOUR GUEST ROOM INTO A BUSINESS CENTER: Now that you have an office at home, make sure you have got gas, electricity, lawn service, a supply of coffee, and someone to pay a rental payment to. If you're going to make a claim as part of your home is used for business make sure it is used for business!

This is just the tip of iceberg. The advantages of a home business are too numerous to mention in this short article, and besides, you have got things to do. There is a network marketing company with a product or service that you would love to let other people know about that is waiting for the opportunity to change your life. Go find it, and then tell Uncle Sam that he's not getting quite as big of a Christmas gift this year. - 15790

About the Author:

Business Owner with a Website Should Consider Search Placement

By Troy Cruz William Engle Dawn Khoury James Nissen Robert Hill Chris Laning Janet Taylor Jack Enders Bruce Gross Rick Bean Keith Wood Ray Johnson Alex Velez Juan Hines Paul Holtz Kenya Rios Peggy Dye Neal Dawes Lucas King Karl Howell Jarrod Lucky Ruth Coats Doris Lund Ryan Hudson Henry Bush Lonnie May Arlen Bell Wanda Kuebler Kevin Stiles Nick Horton Jorge Pina Frank Vera Chad Copp Fred Brod Jose Cruz Jeremy Stanley Mark Jones Kelly McMahon Barney Bernard Ailleann Alan

The worst thing that you could do is to wait until your business is in trouble to think about finding a search engine placement service to work on search engine optimization. Before you become this struggling business owner, you are going to want to learn about the value of search engine placement services. This is true especially if you don't know exactly how valuable these services are and how they can help your business out of tough times.

One of the biggest ways search engine placement services is going to help you is to get people aware of you business. The more people who know about your company, the more business you are going to have. No one said this was going to be easy, and this is often the most difficult step. However, a search engine placement service is going to help you to get people clicking on your site and get it to the top of the search engine results page.

If you are on the third or fourth (or the 30th or 40th) result page for your keywords, you are probably not going to have that many people clicking on your link. It's really important to be on the first page for your keywords, and if you are not, you definitely need search engine placement services. If you are still struggling to get people to come to your website, a good company is going to be worth the weight in gold.

Third, a search engine placement service is going to spruce up your website, if needed. This service is going to find all of the small mistakes that are bringing your website down in the rankings, which will help you for a long time. You may think that the results will take a long time to see, but once you see them, you are going to notice that the results grow exponentially.

Knowing when you have found the right search engine placement services for your business is going to be hard to do. It is going to be even harder to do if you don't know what SEO is and how it can help your business. Once you know a bit about search engine optimization and what it can do, you are going to find out whether or not you are getting good search engine placement services. When shopping around, ask what they are going to be able to do for your company. The best company is going to be able to tell you the truth to this answer. They will also not promise you things that you know they won't be able to keep. Another good thing to do is to go to the company's office and talk to them in person, which will give you a better feeling of whether they are legit and get all of your questions answered before it is too late.

You don't want to be someone who doesn't realize just how important search engine placement services are. Take the initiative and don't wait until it is too late to get these services. By getting your website just right, you are going to achieve your goal of a profitable business. - 15790

About the Author: