Saturday, November 22, 2008

How To Put Your Craigslist Marketing On Steroids

By Kylon Trower

Craigslist marketing has become increasingly popular in recent years and is an sure-fire way to drive traffic and gain exposure for your business. Many people are making significant full-time incomes from Craigslist alone. You must really know the strategies it takes to join the crowd of top earners though.

Many people get on Craigslist and try to post a few ads here and there and think they will strike gold. Quickly they give up due to the frustration of having their ads deleted by Craigslist or they don't receive much traffic. This can be difficult to swallow for any new marketer.

The best and brightest marketers stay on top of their game by altering and testing their campaigns until it becomes a science. If you think they have information you don't, you're right. Let me share a few things that separate the big dogs from the newbies.

1. Sell a product that is priced right. Like in any other sales environment you will have competition. Other ads will be competing against yours and everyone wants a deal. Offer a special or consider a one time offer at a lower price to get the sale but stay competitive.

2. Put an image in your ad to spice it up. Images allow your reader to imagine having your product and the benefits it will bring. A picture is like a thousand words. When it comes to an ad with a picture or one without, a buyer will choose the ad with an image more times than not.

3. Give a strong, compelling description. This has to do with your sales copy and there is nothing better than a strong, eye popping headline to get your viewer in the right frame of mind. If you don't stick the headline then you've pretty much lost them from the start. The headline does ninety percent of the heavy lifting when is comes to your Craigslist ad.

Although the competition is fierce, the rewards of Craigslist marketing are undeniable. Ask anyone that has had success on Craigslist and they will tell you undoubtedly. M personal experience has been favorable due to the additional knowledge I picked up along the way.

Before you get started or throw the towel in (depending on where you're at), make sure you do ample research on the new Craigslist techniques that have literally made millions of dollars for marketers all around the world.

The best advice I can give you is not to give up or get frustrated before you really get started. It's like riding a bike, once you've got the basics down you'll be poppin' wheelies and cashin' checks in no time. - 15790

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How are term life insurance bigger than other insurance policies?

By Todd Martin

We can find end number of people who just have no idea about life insurance policies. Why a person purchases a life insurance policy? What is a life insurance policy? What are its benefits? These are a few questions which are there in a person's mind. With the information given below you will be able to understand the importance of a life insurance policy. Many people have no knowledge about these policies; the foremost thing to know is what exactly these policies are called. They are term life insurance, whole life insurance, variable life insurance, term life insurance, variable universal life insurance policies, etc.

Term insurance reduces the stress for the loved ones that are left behind as if they already did not have enough to deal with. It will help in paying the funeral costs and provide a lot of help for both you and your dear ones. The cost of living is high that it takes two to earn and pay off the bills to have a comfortable living once the bread owner of the home is gone. Term insurance is one sure and safe policy that will take care of all the finances in case of accidental deaths. Term insurance can ensure you have a safe and secure family life in case of unexpected turn of events.

Term life insurance policy has certain paybacks that you will not get with any other policy. The cost that is associated with it is very less compared to the other peers. This can be so economical if you have a new member to be added in your family on the cards. Like in a whole life insurance this policy is associated with a conversion clause. This is flexible and not every policy has a standard fixed clause. While considering term life insurance for your family you have to take the conversion clause in close consideration while purchasing the policy.

Any time is a good time to start with one life insurance policy, but the earlier you start the better for you. Just by taking the life insurance policy gives you a satisfaction to you and your family of a secured future. No one is immune to accidents and illness. Term life insurance is one such program designed to take care of any unexpected events that may occur and your family is left at the mercy of this cruel world. If you don't have any information about the life insurance policies, then it is always better for you to gather as much information as possible prior to buying one. This can be done by many ways. One good way of gathering the information is by searching it on the internet.

The world of internet has many search engines and all you have to do is to type a keyword and you can get good amount of information that can help you. Then you can always talk with your friends and colleagues in your office who can guide you with the best of their knowledge. You can also take the advice of an expert, some one who has complete knowledge about life insurance and their products. These financial advisors or brokers can help you clinch a better deal from the insurance company and also they can help you in making a good policy for you by eliminating certain clauses which are of not any use for you and adding some clause which can help you in future. This way you can save money and get an assurance for your peaceful future. - 15790

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Disadvantages of Your Home-Based Business

By business card secrets

Although working from home has many attractions, it does possess a few potential drawbacks as well. Some of the main points to consider are set out below.

May disrupt family life - Running a business from home means you and your family's domestic lives will inevitably be affected. Obviously you will need a space in the house to work which might otherwise be used by other family members. In addition, many self-employed individuals have to work long and irregular hours, and your family may need to get used to you being in and out at all times. You may have to work during the evenings, public holidays and weekends, when most 'normal' people are at leisure. Furthermore, in many businesses clients may wish to contact you by phone outside standard office hours (this applies especially if you provide a service to private individuals, e.g. window cleaning or gardening). Family members will therefore need to become accustomed to receiving calls from clients and be briefed on how to handle them. If you have other heavy phone users in the house (e.g. teenagers!) you may need to consider having a separate line installed for business calls.

May be too many distractions - Family and domestic matters can also interfere with your business. Friends and relatives who would never dream of interrupting you at a 'proper' job may think nothing of phoning up or arriving unannounced, not realising (or perhaps caring) that you are 'at work'. Regular interruptions of this nature can seriously reduce your productivity, and hence your income. Even if you avoid this problem, working from home offers a huge range of potential distractions, from pets and family matters, through shopping and household chores, to gardening and watching television. You will need to be self-disciplined, or you can fritter away many working hours on non-productive (in business terms, at least) activities such as these.

May be lonely - Running a business from home can be lonely at times. This applies especially if you live on your own, where in some businesses (e.g. writing or computer programming) you may not speak to another person face-to-face (apart from perhaps the post office clerk) for days on end. Even if you do have a family -or at least a spouse/partner - you may find the isolation during the day difficult to bear. This applies especially if you have previously worked in a busy office or factory, or you have a naturally sociable temperament.

Clients may be deterred - Customers who come to see you in person may be put off to find that you work from home. However unreasonably, they may deduce from this that you are not serious about your business and that you might fail to deliver a professional standard of product or service. Even if you conduct your business entirely by mail, some people find what is obviously the use of a private address off-putting. You can get around this problem to some extent by using a PO Box or a separate accommodation address.

May need greater home security - If you have high-value, easily portable equipment such as computers, fax machines and so on, this may make your home a tempting target for burglars. If, as with many businesses, you have to publicise your address on letterheads, advertisements and so on, this will unfortunately increase the risk of your property being targeted. You may need therefore to increase the level of security in your home, perhaps fitting a burglar alarm, security lighting/cameras, window locks, and so on.

None of these problems is insurmountable, but it is undoubtedly true that working from home is more likely to be suitable for some businesses - and individuals - than others. The best types of business for running from home are small and office-based, rather than those which require workshops and machinery or selling direct to the public. - 15790

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Writing Your Business Plan, Part 3

By business card secrets

Financial Requirements

This is a crucial section, especially when the plan is being used as part of a funding application. Here you state clearly the total capital the business requires, how much you (and your partners/fellow directors) are putting in, what loan will be required, how much share capital (where the business will be a limited company), and what overdraft facilities, if any, you may need. Where you are applying for a loan, you should also state here what security you can offer (e.g. your house, or a friend/relative who will act as guarantor).

Appendix

A variety of things may be enclosed in the Appendix at the back of the plan. They may include:

CVs (Curriculum Vitae) of the people behind the business. Alternative cashflow forecast showing the effect of reduced sales. Other financial information, e.g. break-even analysis, operating budget, projected profit and loss account and projected balance sheet. Detailed product information and technical data (where appropriate). Detailed information about equipment and machinery Detailed market research information. Correspondence or agreements with potential suppliers and customers. Sales literature, leaflets, photos and so on.

Financial Forecasts

The two main financial requirements for any business are to make a profit and to generate sufficient cash to make payments to suppliers, employees and others as they become due. The objective of the financial forecasts section of your business plan is to show that your business will achieve both of these requirements. Your forecasts should cover at least a twelve-month period, perhaps more if a substantial investment is required.

Forecast Profit and Loss Account

Your forecast profit and loss account attempts to predict how much profit your business will make during its first twelve months (usually) of trading. It shows the anticipated income from sales, the direct costs and overheads which must be met out of this, and the business's anticipated net (taxable) profit.

Cash Flow Forecast

The cash flow forecast is an essential component of any business plan. It is concerned with predicting the flow of cash in and out of the business. Cash is the life-blood of any business, and failing to pay attention to this essential element is one of the commonest reasons for business failures. By assessing the predicted flow of cash into and out of the business, you can:

Identify possible cash shortages before they occur and take action to avoid them; Identify times when you may have surplus cash, and ensure it is used efficiently; Ensure that cash is always available when required, e.g. for paying staff wages; Encourage more efficient methods of using resources and saving costs; Make soundly-based decisions about your business.

A cash flow forecast lists month by month your business's predicted income and expenditure, and shows your net financial position (i.e. how much you will have in the bank) at any time. The cash flow forecast is especially important in the early days of your business, as it will enable you to see how much money you are likely to need in the early months before you start to receive a steady flow of income from your clients. - 15790

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Why You Need A Blog Coaching Mastermind Program

By Yomi A

There are basically two types of bloggers in the world - reporters and experts - and some people perform both roles (usually the experts, it's hard for reporters to become experts, but it's easy for experts to report).

If you have ever taken an Internet marketing course or attended a seminar specifically for beginners, you have probably heard about the two different methodologies. Whenever the business model is based on content, and if you blog for money then the model is based on content, people are taught to either start as reporters, or if possible step up as experts.

I"ll be frank; you want to be the expert.

Reporters leverage the content of the experts and in most cases people start off as reporters because they haven't established expertise. Experts enjoy the perks of preeminence, higher conversion rates because of perceived value, it's easier to get publicity, people are more likely to seek you out rather than you having to seek others out, joint ventures come easier, etc? experts in most cases simply make more money and attract more attention.

Most Bloggers Are Reporters

The thing with expertise is that it requires something - experience. No person becomes an expert without doing things and learning. Bloggers usually start out without expertise and as a result begin their blogging journey by talking about everything going on in their niche (reporting) and by interviewing and talking about other experts (reporting again).

There's nothing wrong with reporting of course and for many people it's a necessity at first until you build up some expertise. Unfortunately the ratios are pretty skewed when it comes to reporters and experts - there are a lot more reporters than there are experts, hence reporters tend to struggle to gain attention and when they do, they often just enhance the reputation of the expert they are reporting on.

Don't Replicate Your Teacher

If you have ever spent some time browsing products in the learn Internet marketing niche you will notice a pattern. Many people first study Internet marketing from a guru? (for lack of a better term). The guru teaches how he or she is able to make money online, and very often the view that the student gleams is that in order to make money online you have to teach others how to make money online.

The end result of this process is a huge army of amateurs attempting to replicate what their teacher does in the same industry - the Internet marketing industry - not realizing that without expert status based on a proven record and all the perks that come with it, it's next to impossible to succeed.

Even people, who enjoy marginal success, say for example growing an email list of 1,000 people, then go out and launch a product about how to grow an email list of 1,000 people. Now I have no problems with that, I think it's fine to teach beginners and leverage whatever achievements you have, the problem is that people gravitate to the same niche - Internet marketing - and rarely have any key points of differentiation.

How many products out there do you know of that all claim to teach the same things - email marketing, SEO, pay per click, affiliate marketing, and all the sub-niches that fall under the category of Internet marketing. It's a saturated market, yet when you see your teachers and other gurus making money teaching others how to make money (and let's face it - making money as a subject is one of the most compelling) - your natural inclination is to follow in their footsteps.

If the key is to become an expert and you haven't spent the last 5-10 years making money online, I suggest you look for another niche to establish expertise in.

Report on Your Process, Not Others

The secret to progress from reporter to expert is not to focus on other experts and instead report on your own journey. When you are learning how to do something and implementing things day by day, or studying other people's work, you need to take your process and what you do as a result of what you learn, and use it as content for your blog.

It's okay to talk about experts when you learn something from them, but always relate it to what you are doing. If you learn a technique from an expert it's fine to state you learned it from them (and affiliate link to their product too!) but you should then take that technique, apply it to what you are doing and then report back YOUR results, not there's. Frame things using your opinion - your stories - and don't regurgitate what the expert said. The key is differentiation and personality, not replication.

Expertise comes from doing things most people don't do and then talking about it. If you do this often enough you wake up one day as an expert, possibly without even realizing how it happened, simply because you were so good at reporting what you did.

You Are Already An Expert

Most people fail to become experts (or perceived as experts) because they don't leverage what they already know. Every person who lives a life learns things as they go, takes action every day and knows something about something. The reason why they never become an expert is because they choose not to (which is fine for some, not everyone wants to be an expert), but if your goal is to blog your way to expertise and leave the world of reporting behind you have to start teaching and doing so by leveraging real experience.

Experience can come from what you do today and what you have done previously; you just need to take enough steps to demonstrate what you already know and what you are presently learning along your journey. I know so many people in my life, who are experts simply by virtue of the life they have lived, yet they are so insecure about what they know, they never commit their knowledge to words for fear of, well fear.

Blogs and the Web in general, are amazing resources when you leverage them as a communication tool to spread your expertise because of the sheer scope of people they can reach. If all you ever do is talk to people in person and share your experience using limited communication mediums, you haven?t much hope of becoming an expert. Take what you know and show other people through blogging, and you might be surprised how people change their perception of you in time.

Reporting Is A Stepping Stone

If your previous experience and expertise is from an area you want to leave behind or you are starting from, scratch?, then reporting is the path you must walk, at least for the short term.

Reporting is a lot of fun. Interviewing experts, talking about what other people are doing and just being part of a community is not a bad way to blog. In many cases people make a career of reporting (journalism is about just that), but if you truly want success and exponential results, at some point you will have to stand up and proclaim yourself as someone unusually good at something and then proceed to demonstrate it over and over again.

Have patience and focus on what you do to learn and then translate that experience into lessons for others, and remember, it's okay to be a big fish in a small pond, that's all most experts really are. - 15790

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