The most important element in any website business is Search Engine optimisation. Without it, you may as well throw your time and money down the drain.
Think of SEO as the means of making millions of potential clients visit your site. Once there, they may be presented with an opportunity to purchase your goods and services or sign up for your newsletter.
It is not easy to rank No. 1 in the search engines like google or yahoo, otherwise everyone would be making millions! You have to carefully implement an SEO strategy to gain an advantage on the competition.
Use keyword tools like google adwords tool or wordtracker to generate a list of relevant keywords. These tools can tell you what people are searching for on the internet and how many searches there are approx every day.
On site optimisation - this process requires you go through all the pages of your site and optimise them with the keywords discovered from the last step. Link every page with a keyword chosen form the last step and make sure this keyword is in your page titles, H1, H2, H3 tags as well as in the alt descriptions of your pictures.
Try to make the text as natural as possible. Use the keywords naturally and don't stuff your text with them. Search engine robots may notice this and penalise you if they detect spamming.
Link Building - This will be the most time consuming and difficult task you will have to preform when optimising your website. The search engines see relevant incoming links to your website as a vote of confidence.
The best way to get links is to create great content for your site that people will link to. Directory and article submissions are other methods people use to gain links, as well as direct solicitations to website owners who share a common goal as you do.
SEO can be a black art that takes patience and time. The first aim of your new site should be to create a site that people will like. This is the surest way to be successful in the long run. - 15790
Think of SEO as the means of making millions of potential clients visit your site. Once there, they may be presented with an opportunity to purchase your goods and services or sign up for your newsletter.
It is not easy to rank No. 1 in the search engines like google or yahoo, otherwise everyone would be making millions! You have to carefully implement an SEO strategy to gain an advantage on the competition.
Use keyword tools like google adwords tool or wordtracker to generate a list of relevant keywords. These tools can tell you what people are searching for on the internet and how many searches there are approx every day.
On site optimisation - this process requires you go through all the pages of your site and optimise them with the keywords discovered from the last step. Link every page with a keyword chosen form the last step and make sure this keyword is in your page titles, H1, H2, H3 tags as well as in the alt descriptions of your pictures.
Try to make the text as natural as possible. Use the keywords naturally and don't stuff your text with them. Search engine robots may notice this and penalise you if they detect spamming.
Link Building - This will be the most time consuming and difficult task you will have to preform when optimising your website. The search engines see relevant incoming links to your website as a vote of confidence.
The best way to get links is to create great content for your site that people will link to. Directory and article submissions are other methods people use to gain links, as well as direct solicitations to website owners who share a common goal as you do.
SEO can be a black art that takes patience and time. The first aim of your new site should be to create a site that people will like. This is the surest way to be successful in the long run. - 15790
About the Author:
Ed Morrison is an Design and marketing specialist from Ireland with 10 years experience in SEO and website design