Monday, November 10, 2008

The Greatest Marketing Idea of All Time

By Jim Spence

Being a skeptical Internet Marketer I never accept the claims of others without being wary. When I saw the title of a sales page dealing with Viral Marketing, I was skeptical of their claim. It was intriguing, so I started reading about a new Viral Marketing Idea which was about as different as anyting that I had ever seen.

Their viral marketing strategy begins with their e-book being given away for free without even asking for your e-mail address. That is unheard of in modern Internet Marketing.

Selling affiliate marketing products, is one of the most popular ways of making money online. There are thousands and thousands of products which you can promote and sell. Some products have a generous percentage given to the affiliate. Some even 70-100% of the cost to the consumer.

The key to getting started with this revolutionary strategy is to pick an affiliate product which is something that would be considered to be an impulse type product that will solve a pressing problem for the end buyer. Once the niche and the product are chosen, other related and associated products are selected which have resale rights.

How important is high Search Engine placement? It used to be that you MUST be listed high in the Search Engines. Not anymore with this strategy. All marketing is done in a viral method. Free items are ALWAYS given away as an inducement.

You want to promote your affiliate products in a low key style by weaving the links to your affiliate products throughout the document.

Once the products that you want to promote and sell are woven throughout the document, you will give this article away for free to many ezine publishing sites. The distribution will be viral.

This unique strategy will work even better with articles than e-books. Articles can be written in massive numbers and easily distributed. The article can pre-sell the e-document.

To study the specifics of this strategy, it is suggested that the free e-book be downloaded and analyzed in detail.

Jim Spence, Internet Marketing Expert

Master-Affiliate-Pro.com - 15790

Top Five Ways to Create Killer Pay Per Click Campaigns

By Darren Barkett

Yahoo, MSN, and Google, with the invention of their pay per click advertising model, also called PPC, have created simple and effective online advertising opportunities. These easy to use systems of advertising have encouraged so many business owners of different sizes to unleash thousands of dollars into online advertising campaigns. But, as often happens online, these PPC advertisers often don't understand just how to create effective PPC campaigns that generate more sales for their companies.

Creating effective PPC campaigns can be simple. Below are five tricks you can use to be well on your way towards powerful and effective pay per click advertising campaigns.

5. Website URL in your ads. Google used to let you put whatever you wanted into your display URL, otherwise known as your website address. Now, you have to use your legitimate URL for your website in your PPC ads. Google won't even allow you to use a redirect from one URL to your website! This means that what you use for your display website name is all the more important. Capitalize the first letter of each keyword in your URL. It stands out better that way. For instance, my website, www.creative-emarketingsolutions.com, looks like www.Creative-eMarketingSolutions.com in my PPC advertisements. Don't neglect this important element in your ad.

4. Keywords in your first line of the ad. You only get four lines for your entire ad, and one of them is your display URL. The first line of your ad needs to grab the browser's attention. It needs to set your ad apart from the dozens of other ads out there. It needs to tell the potential costumer, "Hey, I've got exactly what you're searching for."

3. Benefits vs. Features. The second line of the PPC ad needs to explain the important benefit of your services or products. The next line should explain an important feature of the services or products you offer. How is that different? A feature is why that customer should purchase your services or products. A benefit is how your potential customer's situation will get better because of your services or product line.

2. Keywords. The keywords you select will determine how much you pay for your clicks, so pay attention. Well researched keywords will draw targeted traffic that is ready to buy. Poor keywords will cost you money. Use Google's free keyword tool to uncover the best keywords for your products or services- the ones that are searched for often but have little competition.

1. Place your ads in even rotation. Make sure you create at least two different PPC ads that run simultaneously. By doing this, you are able to test different marketing messages to determine which ads convert into sales better than others. Don't let Google decide which ad is performing best. Check your campaign settings to make sure they show evenly over time.

It's important to test different elements of your ad to see what makes a difference in your CTR (click through rate). Sometimes just switching one word can increase your CTR. Different headlines convert differently. Try varying your display URL, both with capitals and without. By running a couple ads in competition against one another, you can test all these different elements to see what works best. Then, when you've found an ad that outperforms the other, create a new ad and place that in competition with the original winner.

These five simple tricks will help you dominate in the competitive world of pay per click advertising. If you need assistance creating your own PPC campaigns, please don't hesitate to ask our professional staff at www.Creative-eMarketingSolutions.com. We've been helping businesses succeed for years in the PPC arena, and we'd love to help you! - 15790

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A Beginners Guide. What is Search Engine Optimisation

By Troy Cruz

You may have heard the term search engine optimization and have wondered what it is and whether you need it for your business; if so, you can find out here. Search engine optimization is a really complex advertising campaign, especially if you are struggling to have your website climb to the top of the search engine results page.

Without getting into too much detail, search engine optimization (SEO) is changing your website slightly to help you get people to be able to find your website when they try to search for it using a search engine. For example, a search engine optimized website is going to come up higher on the search engine results page than a non- search engine optimized website. The higher your website is on the results pages, the more potential customers you will have visiting your site, which equals more sales.

Is search engine optimization difficult? The answer to this question can be yes and no. The answer is yes because there is a lot of competition out there. There may be 30 or 40 other websites selling magic dust and getting yours above all of those websites that have been out there longer is going to take a lot of work. It's also difficult to know exactly how to get your website to the top. Just putting your website onto to the World Wide Web is not going to necessarily make it a success. You are going to need a solid website, learn how to use keywords properly and understand even more complex calculations about how search engines rank a website.

It is not difficult to do SEO if you have a firm do the work for you. Of course, hiring someone else to do it for you is going to cost a lot more money, but you are going to see results with the changes that they make and you are going to be free to spend your time worrying about other things.

Is it possible to get your website to the top of the results page without using search engine optimization? Well, technically it is, but usually if your page is in the top 10 of the search engine results, it is because you are doing something right. It may just be dumb luck that you got it there, because usually the vast majority of website owners in the top 10 for their search terms are going to get there with the help of search optimized pages.

If you think that search engine optimization is going to change your website a lot, you are wrong. Instead, it is going to tweak the wording and page descriptions and set you up for success.

Search engine optimization is not new, but most people who have never launched a website have heard of it. The reason is that it is one of those topics that people don't like to talk about, because they like to think that they can get to the top by themselves. Using a company to help you optimize your page is going to be a really great way to make sure everything turns out and you get the traffic to your website that you need to stay in business. - 15790

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Becoming A Freelance Copywriter

By Ray Edwards

Many people have found that becoming a freelancer was one of the best moves they have ever made. Why? Because that way you become your own boss, you get to determine your work schedule, and you can work from anywhere that has an Internet connection.

BECOMING A FREELANCE COPYWRITER

One of the industries where freelancing is growing rapidly is copywriting. With the help of the Internet, more and more copywriters are discovering the benefits of freelancing their services. Delving into freelance copywriting as a professional or part time job will require some planning and preparation. If you are already a copywriter, or just starting out, and you want to work as a freelancer, here are some of the things you might want to consider.

1. Build yourself a website. Many copywriters do not have web pages and building one could give you an advantage over some of your competition. It also acts as a shop front for clients looking for a copywriter.

It should be cross-browser compatible, easy to read, and professional looking. Don't use pre-existing personal sites. You should build a new site that is dedicated to promoting your services as a freelance copywriter.

2. Build a portfolio. Your portfolio will function as your resume as potential clients consider hiring you. It should include examples of your best work, a sales letter explaining why you are the best copywriter for the job, and testimonials from clients.

3. Advertise yourself. It doesn't matter if you're the best copywriter in the world, if no one knows about you then you won't have any clients. Marketing is vital; therefore invest time and money into it.

4. Don't expect to make too much in the beginning. Being a freelance copywriter can help you earn a lot of money if you already have a stable and steady list of clients in the field. But if you are just starting out, don't expect projects to rush in. Getting paying clients in the beginning is hard, so you may have to do some pro bono work to start out. But know that success is definitely possible; you just have to work hard and put a lot of time and energy into your business.

5. Keep learning. The best copywriters are constantly learning how to improve their product. There is enough information out there to study for a life time, so it doesn't matter how good you are you can always learn something new that will improve your product.

6. Stay with your day job for a while. You're going to need your regular job as you start out to meet your financial needs. You may have to work double time, but it will be worth it. You only need to keep your day job for a little while, as soon as you can you should quit. This way you can focus all your resources on your freelancing business. You won't see real success until you're solely focused on your freelancing career.

These points were supposed to give you a general idea about freelance copywriting. Hopefully this article helped you see what was included in freelance copywriting. You never know, freelance copywriting may be the career move for you. You should do some more research to find out. - 15790

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How to Prepare Your Business Plan

By business card secrets

Preparing a business plan is far from being a mere academic exercise. Your business plan will fulfil three important functions:

It will help you clarify and organise your thoughts It will help you raise finance It will help you monitor your business once it has started.

Let's look at each of these in a little more detail.

Organizing Tour Thoughts

When you are planning a business there are so many different things to consider that it is very easy to become confused. Putting the whole thing in writing can help you clarify your thoughts and assess the whole project more objectively. In addition, to complete the plan you will have to answer a lot of questions. This forces you to go out and do the necessary research to find answers, which in itself is an excellent discipline.

Raising Finance

If you need to apply for a loan, your business plan will demonstrate to the bank manager or lender that you have carefully considered every aspect of the proposed business, and that you know exactly how much money you need to borrow and what you will require it for. This will help reassure him that his funds will be wisely used. Even if you do not plan to apply for a loan, a business plan could help save you from losing your own money.

Monitoring Your Progress

The business plan sets down the path along which the business should be moving. When you first start your business there will be a vast number of things to do, and it is easy to delude yourself that you are doing well simply because you are busy Your business plan - in particular the cash flow forecast - will guide you through this period. With the plan at your side, you can take stock at regular intervals (every month perhaps) of how your business is doing. If you are failing to meet your targets, you can then decide on what remedial action to take...and the sooner the better! - 15790

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