Thursday, December 18, 2008

Marketing Through Bumper Stickers

By Buck Thompson

Marketers are always looking for innovative ways to market their products and to make them known to the public. Due to limited budgets and avenues of marketing, local businesses have a tough time getting noticed. Gaining exposure is a challenge that local businesses face on a daily basis. Creating effective campaigns that accomplish this is a goal common to all markets.

Local newspaper and television advertising have limitations when striving for an effective viral campaign for your business. These mediums require continuous advertising to create the desired exposure and produce results. They demand good investment on your part for both creating the advertisement and for proper execution of the campaign.

There are less expensive yet successful avenues of advertising available. Printed T-shirt campaigns for example have proven to be very successful in the past. Perhaps an even more successful means of advertising however is that of bumper stickers. They are inexpensive, innovative and easy to put together. All of this leads to bumper stickers being considered one of the best advertising campaigns giving bang for your buck. Due to their success they are used commonly by a range of companies world wide. Bumper stickers are an affordable, practical means of advertising a business or product.

You have a bumper sticker and someone sees it on the road or in a parking lot, what does this mean? For one it means a potential customer for your business, service or product. And if you're not the only one with your bumper sticker, just think how many people will see your advertisement. The exposure grows exponentially. You can have your bumper stickers custom made anyway you like, but just a little bit of advice first...don't make it too large. Try a catchy phase or a tip or maybe support a sporting organization such as a local kids' team. Important information should feature prominently, first your organization's name then a contact point such as a website or phone number.

It's up to you. You can ask your customers to display this bumper sticker on their car and give them one with their purchase. Just don't let them know the supply is inexhaustible, simply put out a few at a time. If they think they are getting one of the last few, they will grab it. Everyone loves to help with anything to do with children. Families take trips, go to games, shopping, etc. all the while taking your bumper sticker with them. You could also use something humorous or helpful to people in some way. This is where your creativity comes in. Relate it in someway to your business.

To make your bumper sticker more viral, don't make is so available....only supply them with certain products. People will want them even more because they are "scarce." The old adage of supply and demand is so true. People will want one just to say they were able to finally get one. Remember to be responsible with all your advertising including bumper stickers. Your patience will be rewarded. Customers will return and even refer others to you.

Bumper stickers don't just send any message to the public. Every day they take the message of your business to the public. Parking lots, highways and busy streets, every where a car goes it will take your business or product with it. A well designed bumper sticker can reach a huge and diverse audience. In this way bumper stickers can prove to be an invaluable marketing tool for any business. - 15790

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Can I Know How To Find The Best Place To Advertise Online?

By Don Bethune

This thought aHow to know the best place to advertise onlinea is something I have pondered over many times. My husband and I are looking to see if we can get some free website traffic since we are in the process of starting our own business online.

There are so many companies that offer either increased website traffic or some free website traffic. But the demographical choice of where you place the ads are based on the product. If the company that will be creating potential traffic for our business isn't knowledgeable with the product that we are selling, we will end up loosing money through advertising and loss of revenue.

I guess what we are searching for is a company that isn't afraid to be sold on them selling us an advertising package. If we are going to trust them and give them our money, we should also feel as if that company believes in our business.

I am sure you have heard of that car insurance company that says aIf we canat save you money, weall find someone that can!a That is the motto I am looking for in an advertising company. It is important to us that we find a company that has different specialties according to what products they advertise for.

Of course the first and most important step in this transaction is to have a solid mutual understanding of the product that we want advertised. We believe that with this understanding the advertising company would be able to offer us a free trial as a good faith effort. This would show that they are not afraid of failing on the amount of traffic they can increase on our site.

Starting and managing our own business has many risks of it's own already, but taking on the risk of choosing a company out of the phone book is not a risk that I want to take with my new business.

We do realize that the risk of advertising with a company that handles the ad is just as scary as dealing with a company that canat provide the traffic that we want. This is especially when they do not have a good understanding of exactly who this type of business is geared to.

This all brings me back to the same question aCan I know how to find the best advertising online?a With all of this in mind we came to the conclusion that the only real way to find out is to listen to what others are saying. This is especially true of those who have there own businesses and have gone through this same process. The fact is that in the long run we will have to be willing to take a chance on what they say. - 15790

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3 Qualities A Successful Internet Marketer Must Have

By Kylon Trower

I'm sure you are aware that there is no shortage of people rushing to get their piece of the internet pie. There are already millions of online sites and businesses in existence and now here you are in the middle of all the noise. Standing above the crowd is the only way to succeed in this tough business.

This is not such an easy thing to do as it does require work, but the basic principles are very simple to learn. Without these foundational pillars I've seen marketers here today and gone tomorrow. Consistency is one of the keys to your success.

In my experience, there are three basic areas you must consider and maintain to stay on top of the game. As an analogy, I'll reference the sport of boxing in terms of your attack.

1. Knowledge is your ultimate defense mechanism. Ongoing education and knowledge building increases your overall value in your business and to your customers. This will also shield you from bad marketing and other mistakes that cost you time and money.

2. Discipline is your steady jab and best ally. Your jab is the constant motion and focus you need to wear you opponent. Your opponent is all the competition out there going after your clients attention and credit card. Staying focused and disciplined will allow you to capitalize on your opportunities in the marketplace and steer clear of distractions and scams.

3. Credibility is your powerful right hook. This is where business happens in the market. Its when someone has been adequately convinced that your product or service is of value. If people don't like or trust the vendor or anything about your company they will refrain from doing business with you. This is crucial to having success online.

Credibility seems to be the glue that makes everything work, it is extremely important that you stand out and position yourself in the right way. It used to be enough to be professional and polite, but in this competitive business world, that just won't do.

A few good ways to do this is to constantly share new ideas, strategies and cutting edge techniques with those you encounter. Present fresh new content and You will b viewed as an expert which will result in increased sales and profits.

There is too much online competition for you to sit back and wait for things to happen. you must be willing to aggressively take massive action and take your piece of the pie. Your leadership and direction will pay off and things will really start to happen. - 15790

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Home Business Loans

By Jimmy Johnson

Imagine what it would be like to work from home. Having done all the usual start of day things, like feed and pack kids off to school or brew and drink two pots of coffee yourself, you walk into your study, turn on your PC and start work. Or you stroll round the back of the house open your workshop and begin wood-turning. Or you get into your greenhouse and begin potting parsley with pesto recipe cards. Whatever you do from home you always enjoy the freedom of choosing your own hours, being your own boss, and not being part of the daily commuter hell.

Sounds good doesn't it? So what is holding you back? Money right! It can cost a lot to get started by converting your garage, building a workshop or converting a den to an office. Home business loans are loans specifically aimed at this kind of investment. There are two types of loan, secured and unsecured.

What's the difference between secured loans and unsecured loans? Well this is probably not a question that will have you gripping the arms of your chair in breathless anticipation of the answer. But actually it should, because the difference between secured loans and unsecured loans can cost you thousands of pounds in unnecessary overpayment of interest. So if you are at all interested in how to get your home business going then loan conversion from one type to the other may be just the thing you need.

A source of funding like a Home business loan is valuable as it is available and can be relied upon for starting off costs to help you feel secure and enable you to make necessary investments.

An unsecured loan is money with none of the backing of your assets. It is a loan in which you simply use your credit rating to help you borrow money from the bank. People who do not have assets for security or do not want to provide security as back up may prefer this type of loan. - 15790

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Advertise Your Business Worldwide With Articles

By Rob Metras

You are confident in your professional know-how, and that should be making customers take notice. How can you make others as confident as you are? Simple ads flaunting your companyas merits will do for some consumers, but others may need something extra. Informational articles are perfect when it comes to reaching the consumer.

A well-written and well-researched document that discusses your business and its products speaks to a different demographic of consumers than most ads do. Consumers who prefer to do their own research and become knowledgeable on a topic before making purchases will respond well to this form of advertising.

When writing, keep in mind your target audience. Ensure that the article is not just full of jargon and blatant advertising, but instead include facts and information that a discerning consumer will appreciate. The goal is to let the consumer feel empowered by the information to make an informed decision to choose your product.

Finding a place to store you document on the web is the first thing you must take into consideration upon completion of your document. These sites will generally accept documents from anybody; however they do have rules that must be strictly complied with.

Make sure that reading the directions is the first thing that you do. Search for any size or formatting limits enforced on the site. Also, see if the site permits the use of links as some sites do not. You should be able to use the same document over and over on multiple pages by simply making minor changes to the text. This method can allow your article to cover the largest amount of web space possible.

An alternative to spending the time doing the legwork and research on writing is to instead hire an internet marketing company to do the work for you. Such companies can take the details of your company and produce well-written documents that follow the rules of the document websites.

An internet marketing affiliate program is the perfect way to even further expand the reach of your article and in turn make more money. What this program does is allow you to place links to your article onto othersa websites for a set fee. This helps to direct even more traffic to your article.

Many businesses worldwide have already experienced the effectiveness of this new marketing strategy. The best part about it is the raw simplicity! Just take what you know and make it into a captivating article that follows effective guidelines. After thatas all done just sit back and prepare for the rapid increase in sales! - 15790

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