Monday, January 12, 2009

Preforeclosure Marketing Part 2

By Derek Pierce

In my previous preforeclosure marketing article I showed you how to use classified ads and signage to attract preforeclosure leads. Now, I'll wrap this up with the remaining four methods for marketing to preforeclosures.

3. Direct Mail Campaigns: This is one of my favorite methods. Before you decide to conduct a direct mail campaign, youve got to know that your preforeclosure list is up to date. As youre probably already aware, you can buy lists of preforeclosures or you can create your own from the courthouse records. The quality of the list is more important than the letter or postcard you send out. So make sure youre receiving these preforeclosure leads from a reputable source. And be sure theyre not selling these lists after theyve cherry-picked all of the deals.

4. Outbound Phone Calls: A quick way to connect with people without leaving your house. You can search for those numbers listed at 411.com or some other free number search. However, you will find that the majority of those in preforeclosure have changed their numbers to an unlisted number because of collection calls. If you desperately, need to find the seller, then you could hire a skip tracer. However, youve got to be sure the lead is worth investing the $15-$25 on a skip tracer just to be able to talk to the seller.

5. Door Knocking: This technique is what separates the men from the boys. Sometimes, youve just to get off your butt and chase the deal. If you know theres a chunk of equity, youve got to be willing to do what others are scared of and go to the door. If youre nervous, practice knocking on a few doors that the deals have little to no equity. This will help get rid of the nervous jitters. Although this method can be a little un-nerving, most people arent that mean. As a matter of fact, most are a little shocked when you appear at their door. Even if that person behind the door is a pompous ass, so what? Even though this method is effective, its the most expensive, because its so time consuming. Personally, I'd prefer the seller to contact me instead of chasing the deals. Before you head out the door, be sure to have a good program to map out your locations with directions, something Microsoft Streets and Trips or a GPS.

6. Using websites. This is by far my favorite technique because once you set the system up, it will work for you over and over again without lifting a finger. Simply set up a basic website offering a free report or a free consultation. They'll fill out a form with their property information that will be sent to your email. You can view their information to see if the deal is something worth pursuing without picking up the phone.

Youve got to be willing to attack the deal from every angle possible. Use classifieds and signage to get the early preforeclosure deals into your funnel. Then focus your efforts to directly marketing to those in preforeclosure. Its all about systemization and your ability to execute your marketing. - 15790

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Opt in Traffic

By Ben Hartsuff

Sending customers to your site should always be ranked number one in order of importance. Also the quality and the excellence of the product and the services you provide. They should go hand in hand in providing your customers the satisfaction they get in exchange for the money they have paid for them. Customer service should as well be as fantastic so that the customers are provided with the same satisfaction.

One of the ways you can combine marketing and customer service is through opt-in marketing. With an opt-in list you get the opportunity to introduce your site and products on a good time basis. Opt-in marketing strategy is a marketing strategy that is virtually low cost and not time consuming. Here, you get the consent of your website visitors to subscribe to your newsletters and other promotional materials such as catalogs and free promotions.

Opt-in marketing uses your list of subscribers to send e-mail to. These e-mails will contain the materials you will send to your subscribers. It is essential that you present your promotional items in a manner that will catch the interest and the eye of your subscribers to keep them wanting for more. The best way to do this is to provide fun, entertaining and informational articles.

Well written articles full of content and useful information will help in building your list as more subscribers will be enticed your list. When they have read the samples of your contents in your sites, they will be intrigued as to what will come next. Subscribing to your newsletter will offer them a glimpse of what you have to offer next.

Many sites and companies have captured the importance of articles and this also aids in search engine optimization. As more people are heading towards the internet for their information needs, serving the right information to them via articles in your site will increase the flow of your website traffic. With more traffic, the percentage of your sales will grow. More sales turn into more profit.

There have been the rise for the importance of well written, information enriched and keyword packed articles for the content of their site as well as for newsletters. These articles provide the information many are seeking in the internet. If your site has them, more people will be going to your site for information and research.

Well written articles would also boost your sites reputation. If they are filled with many information you will be regarded as well informed and an expert on the subjects that you tackle. Your articles must be well researched so that the people will trust you. When you have gained their trust, they will always come for you for their needs on that subject.

In connection, you must write articles or commission them to tackle subjects that are closely connected with your type of business. If you have a site for a medicine tackling a certain disease, your articles must be about the diseases. Or if you sell materials for home improvements provide articles with those themes. Most articles searched for are tips, guidelines, methods, manuals and such. If you provide these articles to your customers and you have their trust, they will always go to your site for help and advice as well as for your products.

With the loyalty of these customers, they may subscribe to your opt-in list to receive all the information you have. If you provide them with the answers for that need, they will be happy to be receiving your newsletters as well as other promotional materials to keep them well informed. Others may even forward your newsletters to other people when they find a certain article interesting.

You should provide links in your newsletter so that when other people are reading it and wants to read more, they may click on the link and go to your site. With the articles you have in your site that are good, they may decide to sign up as well for your opt-in list. This will build your list and make it bigger.

Make sure to keep your subscribers happy and interested in your newsletters and promotional materials. Keep on posting and writing good articles for your site and newsletter. If you are not interested in writing them or if you just don't have the time, there are many available well experienced and knowledgeable writers available to help you out. This is an investment that will pay for itself in time. - 15790

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The Common Questions - Press Releases And Websites

By Don Bethune

Running a business that provides any type of service requires a good way to communicate with the public. A lot of the time, these businesses struggle to do that and to find an effective way to go about it. The one overlooked method is through a press release.

A press release is one of the best ways to communicate to all of your customers and soon to be customers. It enables you to make statements that turn your business into a more positive light and possibly make it a house hold name for some families. Using a press release provides all of the right tools to get your business out into the public.

Website owners have many different ways they can create website traffic. Of course these means are often traditional but other times are nontraditional. By opting into a press release a website can attract those curious people who want to know why you issued a release.

Through a website traffic monitoring system is where the effects of a press release can really be seen. Programs like these work to track all spikes in traffic and changes in the overall trend of visitors directed at your press release. Overall, this allows you to see how the press release really benefited you.

Another thing that the website traffic monitor provides beneficial to you is that it constantly records all rising or falling shifts in your site. This is a great way to base your press releases according to what other releases gave a rise in visitation.

Although a press release may seem like the ticket to getting a lot of attention on your business: They are not made for all businesses. One example would be an adult website owner trying to get traffic to his site. Most likely, a press release about your newest adult content is not the way to go.

Only information that seems essential in the customer's eyes should be released. These should be put out with extreme care and on a regular basis. Having too many press releases out makes your business seem a bit shaky, while too little gives a major lack of communication with the general public.

No matter what business you are running; online, product line, or just a website with facts - a press release works. It is an outstanding way to get your good information out to the public so that they know what is going on with your program. With effective usage of a press release, success and more business is almost guaranteed to follow. - 15790

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Florida: The Brighter Side of Things

By Qandishah Brown

The warm weather has also made Florida conducive to other things other than some fun in the sun. Agriculture has become a strong industry in this state mainly because of its climate. One of the most popular products that you will find here are citrus fruits. Oranges, grapefruits and the like are grown in orchards sold in other states and exported to other countries. Not only are fresh oranges abundant but so are processed versions such as orange juice.

Florida's climate has made it ideal not only for some fun in the sun but for growing as well. Agriculture has become a profitable industry here. One of the biggest products of this state would have to be citrus fruits such as grapefruits, lemons and oranges. Oranges have the biggest market and have become an icon for Florida as well. These can be found both fresh and in processed form and is exported to other states and countries.

Being in Florida will give you a great opportunity to try your hand at things like this. You may be more than just an onlooker. You may have your own crafts, hobbies or products that you would want to share with others. You can do exactly that even if you have never tried it before. It is just a matter of getting the right information and talking to the right people.

Before the next Florida craft fair, show or festival make sure that you talk to an organizer. This way you can find out how exactly to participate in the next event. You will also have enough time to prepare for it since it is most likely that you will have to make things in a much larger volume than you regularly do.

Getting the information for a Florida craft fair can be done just by talking to one of the local organizers before the next event. This will give you enough time to think about signing up and other important details. This can also be a good way for you to start preparing in advance since you will most likely be needing more than what you usually make. - 15790

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What the heck did you join an MLM company for anyway?

By Dennis Hampton

If you are like most people you probably got into a network marketing business because you wanted to work at home and have the opportunity to make a lot of money. Or, maybe you joined because you loved your company's products. But, nobody told you it was going to be this hard. In fact, they said it would be easy.

Only 5% of the people who join a network marketing business know enough people who are interested in a work at home business. Most MLM companies teach their people to make a list of one hundred names and start making phone calls. And they wonder why 95% of the people that join their MLM business fail.

Why don't the top people tell you this when you start? There are a variety of reasons. Some of them joined and succeeded with the "old school" methods because they have been with the company ten or twenty years. Many of them used classified ads which were in those days what the internet is now. But they only tell you how to prospect your "warm market" and pass out business cards to strangers because many times this is what the company approves.

Purchasing network marketing leads is another option, but the problem with that is that you don't know how these leads were created. Many times the lead capture pages are so misleading or vague that people don't know what they are signing up for. If you have ever tried to call these MLM leads, you know that often they hang up on you as soon as they figure out that you are calling about an MLM business.

Purchasing network marketing leads is another option, but the problem with that is that you don't know how these leads were created. Many times the lead capture pages are so misleading or vague that people don't know what they are signing up for. If you have ever tried to call these MLM leads, you know that often they hang up on you as soon as they figure out that you are calling about an MLM business.

Purchasing network marketing leads is another option, but the problem with that is that you don't know how these leads were created. Many times the lead capture pages are so misleading or vague that people don't know what they are signing up for. If you have ever tried to call these MLM leads, you know that often they hang up on you as soon as they figure out that you are calling about an MLM business.

This is why you create a generic lead system that brands you and not any specific MLM companies. This allows you to comply with your company's rules and still benefit from an incredible lead generating system. These people know exactly what they are getting into and are sincerely interested in working from home with your MLM business before you even speak to them for the first time. How much easier would it be to talk to people who are already interested, not only in working from home, not only in an MLM business, but specifically in working with you in your MLM business? This is the true beauty of generating your own network marketing leads. - 15790

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