Friday, April 10, 2009

Finding Niche WordPress Themes for Your Business

By James T Maxwell

If you're using WordPress out of the box, you might want to use a more unique theme that will create interest and connection with your visitors. After all, even the most valuable content gets boring if it's set against a forgettable backdrop.

Certain business owners have picked up on this and they try to accommodate prospects. You have to keep your prospects interested in your product and your business. It's simply the only way to protect your business against any number of businesses out there that are competition offering similar items in the same way. You're probably wondering how you can spice up your business's online presence. Well, finding and using a niche WordPress theme is definitely a great way to do it. Niche WordPress themes can help solidify your brand and help your business make a name for itself on the Internet, where many business compete for the same customers. That being said, there are a few things that every business should look for in a WordPress theme. Need help figuring out what those things are? Read on.

Stuff to watch out for

Google AdSense can't be ignored. Its position and coloring will obviously influence which WordPress theme you're going to choose.

If you're one of these business owners, you probably think that AdSense can't be shoved to the side when considering a theme. You're right. You'll have to make sure that your niche WordPress theme can work with your AdSense. Otherwise, you may as well forget functionality.

Now you are ready for customization.

What about the specifics?

Niche WordPress themes, though already somewhat customized, can be customized further for easier integration with your business.

So prepare to customize!

and get a little technical (or hire someone talented to do that for you).

WordPress themes let you customize:

The big keyword

Your main keyword in the Meta title tags and headers help search engines and prospects find your website. Without it, your website just floats around on the Internet without any real place to be. You need to be able to modify the Meta title tags and headers so that search engines and prospects alike will be able to classify and find your website.

Text and images at the forefront

What's the point of getting a WordPress theme if you can't even modify the header images or text? There is no point. So make sure that you have that ability.

The way text looks

How your text is presented is just as important as the content that it contains. Some fonts leave un-businesslike impressions in prospects' minds, but it's all relative. You wouldn't set up a hospital blog and then use the comic sans font all over it, would you? Similarly, using a cursive script font for a blog dedicated to a kindergarten class seems out-of-place, right? Decide what font best represents your business and then implement it.

CSS stuff

Let's face it- not every pre-designed niche theme is 100% perfect. But if you're allowed to modify CSS, you can help make it as close to perfect as it can possibly get. You'll need a little bit of training beforehand, but CSS is far from impossible to learn. When you're dealing with CSS, there really aren't any limits. You have control of even the most minor details. Modifying CSS is great for perfectionists and those who have an exact vision of how they want their blogs to look like.

Taking advantage of these things will mean that you can be a formidable competitor. Your brand will be big, bright and obvious and you'll have presence that competitors will surely have to notice. - 15790

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