SEO is an acronym for Search Engine Optimization. It describes how one might change a website to show up at the top of search engine searches for particular words or phrases. The higher your page ranks on search engines, the more visitors you'll get.
A wealth of informative books and resources pertaining to SEO exist. This subject tends to be extremely diverse. Consultants get paid thousands of dollars from companies who want their website to reach its full potential.
Website ranking
The initial step is to understand how search engines look at and rank websites. Google has a page ranking system. When your page has a higher rank, your website is considered more important. Larger and more relevant websites receive a higher ranking.
Keywords
Keywords are terms that users enter into search engines. These are the words you want associated with your site. You should work to be as specific as possible when choosing your keywords. Do not assume that a word like "dresses" will get your website into the top ten. There are some who believe you should put keywords in your site domain name as well. Everyone thinks that you need keywords in your title and description, though. Search engines give high priority to those fields so it is most effective to place the keywords in those areas. The search engines look at page headers, so you should put your keywords and descriptions there as well. You should also include your keywords in the H1 and H2 tags on your website.
Content
Next, you will want to use the keywords you've picked for your site to change the content of your site. It's good to have a lot of pages on your website -- the more the better. Google and Yahoo and many other search engines give a higher priority to larger websites.
Another important part of SEO is backlinks. Links to your website from other websites are commonly known as backlinks. A higher number of backlinks is desirable. In order to get the best search engine rankings possible, you need to create backlinks. This means abundant backlinks, on the order of hundreds or even thousands. If you are in a competitive market, then this is especially important.
Another method that is becoming increasingly common for adding backlinks is article submission. You can write some articles that are related to your website content and distribute them through article directories. For every submission, another backlink to your website is added through the reference box.
Submitting your website to website directories is called directory submission. This is a very good way to generate backlinks. Additionally, it will help you to attract highly targeted traffic to your website. For the best results, submit your site to many directories. - 15790
A wealth of informative books and resources pertaining to SEO exist. This subject tends to be extremely diverse. Consultants get paid thousands of dollars from companies who want their website to reach its full potential.
Website ranking
The initial step is to understand how search engines look at and rank websites. Google has a page ranking system. When your page has a higher rank, your website is considered more important. Larger and more relevant websites receive a higher ranking.
Keywords
Keywords are terms that users enter into search engines. These are the words you want associated with your site. You should work to be as specific as possible when choosing your keywords. Do not assume that a word like "dresses" will get your website into the top ten. There are some who believe you should put keywords in your site domain name as well. Everyone thinks that you need keywords in your title and description, though. Search engines give high priority to those fields so it is most effective to place the keywords in those areas. The search engines look at page headers, so you should put your keywords and descriptions there as well. You should also include your keywords in the H1 and H2 tags on your website.
Content
Next, you will want to use the keywords you've picked for your site to change the content of your site. It's good to have a lot of pages on your website -- the more the better. Google and Yahoo and many other search engines give a higher priority to larger websites.
Another important part of SEO is backlinks. Links to your website from other websites are commonly known as backlinks. A higher number of backlinks is desirable. In order to get the best search engine rankings possible, you need to create backlinks. This means abundant backlinks, on the order of hundreds or even thousands. If you are in a competitive market, then this is especially important.
Another method that is becoming increasingly common for adding backlinks is article submission. You can write some articles that are related to your website content and distribute them through article directories. For every submission, another backlink to your website is added through the reference box.
Submitting your website to website directories is called directory submission. This is a very good way to generate backlinks. Additionally, it will help you to attract highly targeted traffic to your website. For the best results, submit your site to many directories. - 15790
About the Author:
Stephen Grisham, Jr. is a copy writer for InfoServe Media, LLC. InfoServe Media is a Houston Website hosting and custom Web site design company. They also provide domain registration, search engine optimization (SEO), Directory Submission, SSL certificates and installation and much more.