Author: Stove Popper. The concept of Pay-Per-Click or PPC advertising defines a marketing promotion model that is in wide use with search engines and advertising networks. When one of the ads gets clicked on, the advertisers pay for the ads, which in fact explains the name of the concept as such. All business owners activating online have certain keywords or key-phrases that define and address a target market. When someone researches for one of these keywords, websites will display not only page content but relevant ads too. Another name for such forms of advertising is sponsored links or sponsored ads, and they are nearly everywhere on search engine result pages.
The largest network operators providing the PPC advertising background are Yahoo!Search Marketing, Google Adwords and Microsoft adCenter.
The packages are sometimes similar in terms of price, but high differences appear because of the level of demand for keywords. There are several ways of conducting PPC advertising campaigns and lots of businesses actually higher professional agencies to do this part of the Internet marketing promotion from A to Z. Thus, there are two kinds of campaigns falling in different categories: content match and sponsored match.
Thus PPC advertising focusing on content develops campaigns make profit by using the business website, other web pages as well as newletters and emails.
The sponsored match variant however involves only the ad display on the result pages in search engines. Thus, the advertiser makes profit when there is a transaction resulting from the ad clicking, while the displayer, whether website or search engine makes profit with every click on the ads regardless of profitability or relevancy to the advertiser.
The issue with PPC advertising is that it represents a model that has often been subject to click fraud. This means that dishonest people often click on ads just to ruin the competition by increasing the pay-per-click total costs and thus make business unprofitable. Another illegal case is when the websiter displaying an ad orders the fraudulent clicking on the ads to receive more money. Most search engines have taken all sorts of measures against such abuses, and now, the systems are capable to detect illegal clicking automatically. Nevertheless, the system is not perfect and there are lots to do to improve it 100%. - 15790
The largest network operators providing the PPC advertising background are Yahoo!Search Marketing, Google Adwords and Microsoft adCenter.
The packages are sometimes similar in terms of price, but high differences appear because of the level of demand for keywords. There are several ways of conducting PPC advertising campaigns and lots of businesses actually higher professional agencies to do this part of the Internet marketing promotion from A to Z. Thus, there are two kinds of campaigns falling in different categories: content match and sponsored match.
Thus PPC advertising focusing on content develops campaigns make profit by using the business website, other web pages as well as newletters and emails.
The sponsored match variant however involves only the ad display on the result pages in search engines. Thus, the advertiser makes profit when there is a transaction resulting from the ad clicking, while the displayer, whether website or search engine makes profit with every click on the ads regardless of profitability or relevancy to the advertiser.
The issue with PPC advertising is that it represents a model that has often been subject to click fraud. This means that dishonest people often click on ads just to ruin the competition by increasing the pay-per-click total costs and thus make business unprofitable. Another illegal case is when the websiter displaying an ad orders the fraudulent clicking on the ads to receive more money. Most search engines have taken all sorts of measures against such abuses, and now, the systems are capable to detect illegal clicking automatically. Nevertheless, the system is not perfect and there are lots to do to improve it 100%. - 15790