Marketers are always looking for innovative ways to market their products and to make them known to the public. Due to limited budgets and avenues of marketing, local businesses have a tough time getting noticed. Gaining exposure is a challenge that local businesses face on a daily basis. Creating effective campaigns that accomplish this is a goal common to all markets.
Local newspaper and television advertising have limitations when striving for an effective viral campaign for your business. These mediums require continuous advertising to create the desired exposure and produce results. They demand good investment on your part for both creating the advertisement and for proper execution of the campaign.
There are less expensive yet successful avenues of advertising available. Printed T-shirt campaigns for example have proven to be very successful in the past. Perhaps an even more successful means of advertising however is that of bumper stickers. They are inexpensive, innovative and easy to put together. All of this leads to bumper stickers being considered one of the best advertising campaigns giving bang for your buck. Due to their success they are used commonly by a range of companies world wide. Bumper stickers are an affordable, practical means of advertising a business or product.
You have a bumper sticker and someone sees it on the road or in a parking lot, what does this mean? For one it means a potential customer for your business, service or product. And if you're not the only one with your bumper sticker, just think how many people will see your advertisement. The exposure grows exponentially. You can have your bumper stickers custom made anyway you like, but just a little bit of advice first...don't make it too large. Try a catchy phase or a tip or maybe support a sporting organization such as a local kids' team. Important information should feature prominently, first your organization's name then a contact point such as a website or phone number.
It's up to you. You can ask your customers to display this bumper sticker on their car and give them one with their purchase. Just don't let them know the supply is inexhaustible, simply put out a few at a time. If they think they are getting one of the last few, they will grab it. Everyone loves to help with anything to do with children. Families take trips, go to games, shopping, etc. all the while taking your bumper sticker with them. You could also use something humorous or helpful to people in some way. This is where your creativity comes in. Relate it in someway to your business.
To make your bumper sticker more viral, don't make is so available....only supply them with certain products. People will want them even more because they are "scarce." The old adage of supply and demand is so true. People will want one just to say they were able to finally get one. Remember to be responsible with all your advertising including bumper stickers. Your patience will be rewarded. Customers will return and even refer others to you.
Bumper stickers don't just send any message to the public. Every day they take the message of your business to the public. Parking lots, highways and busy streets, every where a car goes it will take your business or product with it. A well designed bumper sticker can reach a huge and diverse audience. In this way bumper stickers can prove to be an invaluable marketing tool for any business. - 15790
Local newspaper and television advertising have limitations when striving for an effective viral campaign for your business. These mediums require continuous advertising to create the desired exposure and produce results. They demand good investment on your part for both creating the advertisement and for proper execution of the campaign.
There are less expensive yet successful avenues of advertising available. Printed T-shirt campaigns for example have proven to be very successful in the past. Perhaps an even more successful means of advertising however is that of bumper stickers. They are inexpensive, innovative and easy to put together. All of this leads to bumper stickers being considered one of the best advertising campaigns giving bang for your buck. Due to their success they are used commonly by a range of companies world wide. Bumper stickers are an affordable, practical means of advertising a business or product.
You have a bumper sticker and someone sees it on the road or in a parking lot, what does this mean? For one it means a potential customer for your business, service or product. And if you're not the only one with your bumper sticker, just think how many people will see your advertisement. The exposure grows exponentially. You can have your bumper stickers custom made anyway you like, but just a little bit of advice first...don't make it too large. Try a catchy phase or a tip or maybe support a sporting organization such as a local kids' team. Important information should feature prominently, first your organization's name then a contact point such as a website or phone number.
It's up to you. You can ask your customers to display this bumper sticker on their car and give them one with their purchase. Just don't let them know the supply is inexhaustible, simply put out a few at a time. If they think they are getting one of the last few, they will grab it. Everyone loves to help with anything to do with children. Families take trips, go to games, shopping, etc. all the while taking your bumper sticker with them. You could also use something humorous or helpful to people in some way. This is where your creativity comes in. Relate it in someway to your business.
To make your bumper sticker more viral, don't make is so available....only supply them with certain products. People will want them even more because they are "scarce." The old adage of supply and demand is so true. People will want one just to say they were able to finally get one. Remember to be responsible with all your advertising including bumper stickers. Your patience will be rewarded. Customers will return and even refer others to you.
Bumper stickers don't just send any message to the public. Every day they take the message of your business to the public. Parking lots, highways and busy streets, every where a car goes it will take your business or product with it. A well designed bumper sticker can reach a huge and diverse audience. In this way bumper stickers can prove to be an invaluable marketing tool for any business. - 15790
About the Author:
About the author: Buck Thompson shares advice on bumper stickers on his site where you can learn ways to increase the impact of your advertising with stickers.