Are you in a business that requires your customers or prospects to call you? If this is the case, your business will need a larger marketing effort in order to see results. You first need to reach people and make them remember your business name and what your business has to offer. Even if you are successful with all this, if your potential clients then decide to call you they will struggle to find a way to reach you.
In order to make this easier for your customers you need give your phone number a brand name. The simplest and easiest way to do this is to get a phone word. A Phone word will help your clients to remember your phone number and your business, simply by remembering your brand name or a definite service that you can provide for them.
So how exactly does a phone word work? The theory is extremely simple; all a client needs to do is remember the name of your company or a brand that your company sells. From there, your clients can click the numbers on your keypad that coincide with the letters in your brand name.
If you are having a little trouble wrapping your mind around the phone word concept, take a look at this example. Let's say you are looking at an ad, and you see a company that interests you and you would like to contact them. The phone number for the ad is 1300 362 873. Now, are you actually going to be able to remember all those numbers is a short period of time? Probably not. How about if you saw an ad and the number looked like this; 1300 FOCUS FIT. Seems a little bit easier, doesn't it? This is how phone words work; They make it easier to remember a company's number, by replacing the numbers with a brand or word that is easily associated with that company.
Why should you really consider a phone word? A few facts:
- Its over fourteen times easier to remember a phone word than a phone number
- Over 60% of people don't keep business numbers and don't even use the yellow pages. Your competitor can be just one call away.
- Advertising rates in the U.S. as well as the U.K. have shot through the roof 350% thanks to the use of phone words.
- By making your phone number easier to memorize phone words allow you to better utilize that 3 seconds that you have to make a real impression on a potential client.
- Phone words are another way of telling your customers that you care. The whole point of advertising your phone number is so people can remember it!
Take a look at this real life success story from all the way down under! A company is Australia used the phone word 1300 FOCUS FIT. Within two months of using this phone word, the company earned an extra $31,200! That is just within a two month period; think about what they could to in 6 months, or even a year! These results are indisputable, and this could happen for your company as well!
How can you get your very own branded phone word? There are many service providers from whom you can get your very own phone word. In Australia one that is very helpful is 1300 EasyDial phone words (http://www.1300easydial.com.au). This provider will guide you step by step through creating and registering your phone word.
One of the great features they provide is a tool that helps you find and select an appropriate phone word. The most effective phone words are generally those that include your brand name or the key service for which you are known.
Think about it this way, a 1800-You Brand, or a 1300- Your Brand number is far more likely to be remembered by your clients. 1300-Dominos, or 1800-Television Repair are prime examples of how easy to remember your number could be.
Because of the results and the success experienced by companies employing phone words in the United States, the use of phone words is now booming in Australia. Many major companies are seeing excellent results thanks to the power inherent in phone words. Just think what a phone word could do for your business. - 15790
In order to make this easier for your customers you need give your phone number a brand name. The simplest and easiest way to do this is to get a phone word. A Phone word will help your clients to remember your phone number and your business, simply by remembering your brand name or a definite service that you can provide for them.
So how exactly does a phone word work? The theory is extremely simple; all a client needs to do is remember the name of your company or a brand that your company sells. From there, your clients can click the numbers on your keypad that coincide with the letters in your brand name.
If you are having a little trouble wrapping your mind around the phone word concept, take a look at this example. Let's say you are looking at an ad, and you see a company that interests you and you would like to contact them. The phone number for the ad is 1300 362 873. Now, are you actually going to be able to remember all those numbers is a short period of time? Probably not. How about if you saw an ad and the number looked like this; 1300 FOCUS FIT. Seems a little bit easier, doesn't it? This is how phone words work; They make it easier to remember a company's number, by replacing the numbers with a brand or word that is easily associated with that company.
Why should you really consider a phone word? A few facts:
- Its over fourteen times easier to remember a phone word than a phone number
- Over 60% of people don't keep business numbers and don't even use the yellow pages. Your competitor can be just one call away.
- Advertising rates in the U.S. as well as the U.K. have shot through the roof 350% thanks to the use of phone words.
- By making your phone number easier to memorize phone words allow you to better utilize that 3 seconds that you have to make a real impression on a potential client.
- Phone words are another way of telling your customers that you care. The whole point of advertising your phone number is so people can remember it!
Take a look at this real life success story from all the way down under! A company is Australia used the phone word 1300 FOCUS FIT. Within two months of using this phone word, the company earned an extra $31,200! That is just within a two month period; think about what they could to in 6 months, or even a year! These results are indisputable, and this could happen for your company as well!
How can you get your very own branded phone word? There are many service providers from whom you can get your very own phone word. In Australia one that is very helpful is 1300 EasyDial phone words (http://www.1300easydial.com.au). This provider will guide you step by step through creating and registering your phone word.
One of the great features they provide is a tool that helps you find and select an appropriate phone word. The most effective phone words are generally those that include your brand name or the key service for which you are known.
Think about it this way, a 1800-You Brand, or a 1300- Your Brand number is far more likely to be remembered by your clients. 1300-Dominos, or 1800-Television Repair are prime examples of how easy to remember your number could be.
Because of the results and the success experienced by companies employing phone words in the United States, the use of phone words is now booming in Australia. Many major companies are seeing excellent results thanks to the power inherent in phone words. Just think what a phone word could do for your business. - 15790
About the Author:
Author: Buck Thompson provides information on phone words on his website where you can learn how your business advertising can benefit thanks to telephone words.