Friday, December 26, 2008

Adsense: How To Start Using Adsense to Increase Ad Revenue

By Darrel Hawes

Adsense is a service owned and operated by Google. Adsense lets website owners earn advertising dollars by showing ads on their websites. Google supplies the text, image and video ads that show on websites in the Adsense network. Which advertisements appear is determined by the keywords and content that exists on the website.

Today, Adsense is a major avenue that website owners use earn advertising revenue on their websites. There are several reasons for this. Adsense ads are usually less intrusive than the traditional ads which people are used to seeing online. Also, because the ads are chosen due to the content of the particular website, the ads are almost always much more relevant than the banner-type ads.

Website owners generate advertising revenue when a visitor to their site clicks on an ad on their webpage. The amount earned depends on the ad. The revenue might be just a few cents or a dollar per click, or even more. Adsense ads originate from the Adwords network of advertisers.

Website owners might be tempted to click on ads on their own sites, as clicks earn them money. As one may expect, Google has methods for detecting actions like this, which is referred to as "click fraud." When a webpage is displaying signs of click fraud, a website owner might be banned from the Adsense for life.

Website owners can subtly persuade visitors to click on ads through the use of three primary methods:

The use of several varieties of traffic generating techniques to get more visitors to their websites.

Employ great content on the site, to trigger Adsense ads which are worth higher amounts per click.

Effective sales copy which moves visitors to click on ads. Common phrases include "Sponsored Links" and "Advertisements". As you might expect, Google's Adsense terms do not allow such statements as "Click on these links". - 15790

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