In my previous preforeclosure marketing article I showed you how to use classified ads and signage to attract preforeclosure leads. Now, I'll wrap this up with the remaining four methods for marketing to preforeclosures.
3. Direct Mail Campaigns: This is one of my favorite methods. Before you decide to conduct a direct mail campaign, youve got to know that your preforeclosure list is up to date. As youre probably already aware, you can buy lists of preforeclosures or you can create your own from the courthouse records. The quality of the list is more important than the letter or postcard you send out. So make sure youre receiving these preforeclosure leads from a reputable source. And be sure theyre not selling these lists after theyve cherry-picked all of the deals.
4. Outbound Phone Calls: A quick way to connect with people without leaving your house. You can search for those numbers listed at 411.com or some other free number search. However, you will find that the majority of those in preforeclosure have changed their numbers to an unlisted number because of collection calls. If you desperately, need to find the seller, then you could hire a skip tracer. However, youve got to be sure the lead is worth investing the $15-$25 on a skip tracer just to be able to talk to the seller.
5. Door Knocking: This technique is what separates the men from the boys. Sometimes, youve just to get off your butt and chase the deal. If you know theres a chunk of equity, youve got to be willing to do what others are scared of and go to the door. If youre nervous, practice knocking on a few doors that the deals have little to no equity. This will help get rid of the nervous jitters. Although this method can be a little un-nerving, most people arent that mean. As a matter of fact, most are a little shocked when you appear at their door. Even if that person behind the door is a pompous ass, so what? Even though this method is effective, its the most expensive, because its so time consuming. Personally, I'd prefer the seller to contact me instead of chasing the deals. Before you head out the door, be sure to have a good program to map out your locations with directions, something Microsoft Streets and Trips or a GPS.
6. Using websites. This is by far my favorite technique because once you set the system up, it will work for you over and over again without lifting a finger. Simply set up a basic website offering a free report or a free consultation. They'll fill out a form with their property information that will be sent to your email. You can view their information to see if the deal is something worth pursuing without picking up the phone.
Youve got to be willing to attack the deal from every angle possible. Use classifieds and signage to get the early preforeclosure deals into your funnel. Then focus your efforts to directly marketing to those in preforeclosure. Its all about systemization and your ability to execute your marketing. - 15790
3. Direct Mail Campaigns: This is one of my favorite methods. Before you decide to conduct a direct mail campaign, youve got to know that your preforeclosure list is up to date. As youre probably already aware, you can buy lists of preforeclosures or you can create your own from the courthouse records. The quality of the list is more important than the letter or postcard you send out. So make sure youre receiving these preforeclosure leads from a reputable source. And be sure theyre not selling these lists after theyve cherry-picked all of the deals.
4. Outbound Phone Calls: A quick way to connect with people without leaving your house. You can search for those numbers listed at 411.com or some other free number search. However, you will find that the majority of those in preforeclosure have changed their numbers to an unlisted number because of collection calls. If you desperately, need to find the seller, then you could hire a skip tracer. However, youve got to be sure the lead is worth investing the $15-$25 on a skip tracer just to be able to talk to the seller.
5. Door Knocking: This technique is what separates the men from the boys. Sometimes, youve just to get off your butt and chase the deal. If you know theres a chunk of equity, youve got to be willing to do what others are scared of and go to the door. If youre nervous, practice knocking on a few doors that the deals have little to no equity. This will help get rid of the nervous jitters. Although this method can be a little un-nerving, most people arent that mean. As a matter of fact, most are a little shocked when you appear at their door. Even if that person behind the door is a pompous ass, so what? Even though this method is effective, its the most expensive, because its so time consuming. Personally, I'd prefer the seller to contact me instead of chasing the deals. Before you head out the door, be sure to have a good program to map out your locations with directions, something Microsoft Streets and Trips or a GPS.
6. Using websites. This is by far my favorite technique because once you set the system up, it will work for you over and over again without lifting a finger. Simply set up a basic website offering a free report or a free consultation. They'll fill out a form with their property information that will be sent to your email. You can view their information to see if the deal is something worth pursuing without picking up the phone.
Youve got to be willing to attack the deal from every angle possible. Use classifieds and signage to get the early preforeclosure deals into your funnel. Then focus your efforts to directly marketing to those in preforeclosure. Its all about systemization and your ability to execute your marketing. - 15790
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