Search Engines Marketing: Paid Search Vs. Natural Search

By Terry Stanfield

Search Engines

Search engines like Google, Yahoo and MSN are really just data bases. When you do a Google Search you are not searching the "world wide web" you are searching Google's data base. There are two ways to get in to these databases. One is to submit your site to the different search engines. In about 6 to 9 weeks the search engine will index your site. They have software that comes to your site and index every page and adds it to the database. They come into your main web URL and follow the links to all the pages of your site. They capture key elements from the code on your page to the content. These are then stored in the data base. When someone puts a keyword in the search box the "algorithms" determine the best page or links to the best pages for your search.

The other way to get added to the search engines data base is to have the search engine software find you through a link to your site from another web site back to yours. The software, called "spiders" will periodically comeback and re crawl your site to see if you have updated it.

One important thing to know is that each page on your site is indexed individually and each page stands on its own. The ranking are based upon the combination of correct meta tags, relevant content to the keyword they are trying to get rankings for and link popularity. Mostly one way links back to their site from relevant sites.

As long as the search engine can index the site, clearly read the meta tags and content, the better. The big issues come when a site is built in flash with very little content (search engines cannot read or index "flash" sites. Also, if the bulk of the relevant content is in PDF format this is bad because the search engines cannot read PDF. If the search engines cannot index the relevant text there will be no rankings.

You all ready know this but "sites" are not ranked, individual pages are ranked for specific terms found in the content of that page as well as link popularity, (relevant links pointing back to that specific page) for the term that you are trying to get ranked on. This is why each page has to be giving very specific attention. Paid search

Paid search is when your ad shows up at the very top of a Google search or down the right hand side of the results page. These are called "sponsored ads". You pay for those positions. When every you click on one of those ads the owner of the ad pays the search engine. This is also called "pay-per-click". The amount you pay is determined by several factors including what you are willing to pay every time someone clicks on your ad.

Natural Search

Natural Search is when you type in a "keyword" and a link and a description shows up on left hand side of the search result page. The only way to get on the first page is to have very relevant content on your web site and links to your site from other relevant sites. This is a long process for people in it for the long haul. There are a lot of companies that claim to be able to get you on the first page of Google. That may be true if the "search term" is very specific and no one else would ever search for it but you or they are using a "black hat" method that could get you site banned from the search engine. Bottom line: Paid Search means you pay for your position. The benefit is, if you have the $$, you will get instant traffic. Stop paying and the traffic goes away. Natural search is free traffic but it is built over time. The advantage is, if done right, it can provide traffic for a long time.

Search traffic (paid or natural) is the BEST traffic to have because you are being found by folks who are specifically looking for what you have. It does not get any better than that. - 15790

About the Author:

Before you start an SEO project, go to Terry Stanfield's site for information on SEO management and more how to increase website traffic articles.

Self-Improvement at Idaho Fairs

By Martin Finkel

The art of making crafts is not a common skill. Sure, many people try it out, but it takes great talent to be able to make such an exquisite piece. You'll be able to come up with something all right; however, you will not be able to make anything even remotely intriguing to a stranger's eyes.

There is still hope, however. Talents can be developed, but it has to be subjected to extreme pressure first. If you do decide to hone your craft, you'll have to show your work and expect heavy criticism. By knowing your weak points, and then improving upon them, your overall talent will also get better.

Asking your friends and family for their opinion is not enough because they will try to be light with their comments. They mean well, but this will not be useful to you. A sweetened criticism is no criticism at all.

Maybe you should consider getting ahead in the game and let other people see what you can do. Presenting your works to a larger circle of people is your best bet at improving your skill level. They'll give you harsher but truer criticisms, and thus let you see your weaknesses and you can then improve upon them.

There are a good number of craft shows occurring in Idaho every year. It is important to choose the best craft show to attend, however. So when you're planning to showcase your craft, don't just go to the first craft show you see. Instead, do some research.

Nowadays, it's easy to get information from the Internet. Searching for craft fairs in Idaho is as simple as opening up a browser and typing in those same words on a search engine. Very soon, you'll be directed to a site that keeps a listing of all events that happen within the year.

Don't fear to hear harsh feedback from strangers. You'll ultimately get more praise from them, too, and only by going through the flames will your craft get better and better. - 15790

About the Author:

Martin Finkel is a superman with wood; you can see his works at the various Idaho Craft Shows. Feel free to approach him at Idaho Craft Fairs, and learn a thing or two about the trade.

Annuities In Volatile Markets

By Jennifer Jameson

It is getting harder to make ends meet Perhaps you have heard the phrase, more month left at the end of the money. It means simply you have more expenses than you have money to pay them at the end of the month.

Now apply that same thought to your retirement years. You may have a goal to retire at 59 years old. Assuming you are reasonably healthy, you might live to be 75.

Unfortunately, this is a real issue retires or soon to be retirees face each day. However, what if your retirement income runs out before the end of your life?

This reason alone forces many people to work longer than they has planned and what should be your glory years turn out to be working overtime. Is there a solution?

With todays economy and the constant threat of inflation, how do you know when enough is enough? The simple solution would be to retire with enough money so it would not be a concern.

Considering immediate annuities to protect your assets and provide a steady income for your retirement years may help. What is an Immediate Annuity?

You pay a one-time premium and receive payouts based on a pre-determined interest rate and your own life expectancy. The basic definition is a contract between you and an insurance company that guarantees a rate of return for your investment.

You cannot outlive the benefits of your payout and your payout is guaranteed. Essentially the larger your payment the larger your monthly income.

The most obvious factor for most people is obtaining the highest interest rate available, but there are other important factors to consider.

Other tax deferred for example variable annuities are backed by stock market investments. Conversely fixed annuities are issued by and secured by the insurance company where the purchase is made.

Researching the various insurance companies and their credit ratings can help you make a wise selection when shopping for an immediate annuity. The priority in you selection should be the credit worthiness of the company itself.

There are a number of retirement instruments to choose from. Ultimately, financial decisions, should be made by the individuals investing the money.

There are more than enough agents promoting retirement products. Fixed annuities provide security and stability in a time when the economy is uncertain at best. Research annuities and you will be able to make an informed decision based on your own evaluations. Investing in annuities just might work for you

Security and stability make fixed annuities a wise choice. Investing for retirement offers many options. Todays economy makes the decisions very difficult. If you are looking for stability and guaranteed income, consider immediate annuities. - 15790

About the Author:

To learn more about Best Annuity Rates visit Investing In Annuities for more articles and information.

Make Money From Surveys With These 3 Killer Tips!

By Ren Muldrake

Looking to make money from surveys? Many people these days are, there's just so much money to be made by helping out market research companies

However, before you can start minting money, you're going to have to know a few things about the whole survey industry. Keep these tips in the back of your mind if you're looking for success:

1. Research The Company

In order to make money from surveys, you need to make sure you join a reputable survey site, it really can mean the difference between earning 3k a month and $0 a month.

One key thing you want to check for is what the survey sites rep is like on various forums. People will talk about survey sites and which ones they've made money with, you've just got to find these forums and look for reviews on the site you're considering joining.

2. Sign Up With More Than 1 Site

If this is the first time you're getting involved in survey sites, it's fine to only be using one site, but eventually you're going to want to spread out and join several. Why? Because the more sites you're signed up with, the more money you will make. If each site sends you 1 survey a day and you're on 3 sites instead of just one, that's three times as much money right there.

3. Treat It Like A Business

This is one of the most important tips I can give you. See this as a true business, because that's what it is. Take the surveys as they come in if you want to see a stable income stream from this.

If you take surveys day in and day out without missing a beat, you're going to be making a lot more money than if you were to see this as just a casual hobby. Make sure you spend at least 30 minutes to 1 hour a day filling out surveys.

As long as you follow the tips above, you can see a nice steady income out of filling out surveys online. - 15790

About the Author:

Want to earn money taking online surveys? If you're interested in legitimate paid surveys, check out: Taking Surveys For Money.

Is your Credit Score where you want it to be?

By Samantha Asher

You have probably seen that commercial that asks you if you know your credit score. They give you a range that tells you where your credit score is supposed to be, and they discuss the importance of understanding your credit score and bringing it up to where it should be.

If you do know your credit score, that is great, but there is more to it. You need to have a very good credit score. Not just good, but excellent. Your credit score is a rating of your credit. It is like a grade on a history test, except it's a grade on your credit. Your credit history can be summed up in a credit report. You can get a free copy of your credit card at either of the links below.

Your credit history includes everything you have ever done that has to do with credit. It includes all the loans and credit cards you have and have had in the past as well as if you have paid your bills on time, late, or at all. If you pay all your bills on time, all the time, you will have a good credit history. These bills include everything from your mortgage payments to utility bills. Even just one late payment can have a big impact on your credit.

There are three credit bureaus that each make a credit report of your credit history. Whenever you apply for a loan, the lender or creditor will bring up your credit reports and check them to see how good or bad your credit is.

The creditors will look at several factors in deciding if they'll give you a loan including how much money you make and how steady your job is. More importantly they look at your credit history to see if you are worth lending money to.

Risk has a lot to do with lending. Creditors want to be sure that you are a very low risk, and they see that you never pay people back, they will not lend you any money. You have to prove yourself before anyone will give you a penny, no matter what you're using it for.

Even if you get a loan with a not-so-good credit history, the terms of the loan will be pretty bad. For example, you might show that you make a lot of late payments, so they give you a loan with a high interest rate and they only give you a small amount of money.

It's very likely that you will need a loan at some point in your life. Always keep an eye on your credit by checking your credit reports once a year. You can get free copies at the links below. - 15790

About the Author:

What is a credit report? Find out more about how to receive a free copy of my credit report and what your credit score has to do with you.