By far the most important rule in Internet Marketing, and one that you MUST remember, is that you should always "Invest in Yourself!"
This saying gets repeated over and over again by a great many people and yet it is possibly one of the least acted upon rules out there. Chances are you don't really know what it even means. Let me explain.
An internet business isn't a building. It isn't a place...not a real physical place. An internet business exists only in cyber space and in the heart and mind of the owner of that internet business.
Basically, your internet business is YOU. You are the heart of your business, giving it the identity that it has.
You could make cosmetic changes to the outside of a real world business and people would be drawn in after seeing that improvements had been made, and look inside to see how your decor had changed and whether your product lines had changed.
With an online business you can change the look of your website but to make any real impact on your internet business you need to make improvements to yourself. You need to invest in yourself. It's not easy but you can't improve your internet business unless you improve yourself first.
The question you might ask is, "How do I invest in myself and what do I invest in myself"? Well, I'm not talking about getting a $200 haircut or a designer suit. I'm talking about learning and expanding your knowledge base so that your business can benefit from it.
If you devote only one single hour a day to reading newsletters or articles that pertain to your business, it will add up to a lot of hours every month and you will be investing in yourself.
Enrol in a couple of courses, listen to teleseminars and webinars. These are the kinds of things that allow you to invest in yourself most effectively. This is the most important thing in online marketing.
'Abundance Thinking' is the step that follows Investing in Yourself.
What is 'Abundance Thinking'? There are two ways to think about business. The first is to believe that there are only a set number of customers out there and that you need to steal customers from your competitors in order to survive. This is 'Limited Supply' thinking and it is a very damaging way of approaching your business.
If you put this kind of thinking to work in your business, you might do okay...even make a fairly good living. Limited-supply thinking is the opposite of abundance thinking.
'Abundance Thinking' is the belief that there is a constant supply of new customers arriving in the marketplace, each with the power to bring even more customers with them via referrals etc. This mode of thinking is believes there is enough to go around for everyone and encourages us to work with others instead of against.
Abundance thinking is the belief that we are all stronger together than we are separately and that by helping one another we each become stronger individually. This principle when applied to internet marketing is usually the more productive of the two schools of thought.
Limited Supply thinking makes to selfish and reluctant to share ideas, methods, customers, etc with others. What is yours is yours and no-one else's. Many decisions are reactive ones based on your competitors perceived tactics. Very defensive and not with the customers interests at heart.
Abundance thinking is a proactive, offensive method. It concentrates on building good relationships with customers, suppliers, even competitors. It is the mark of a well adjusted, mature, competent and successful person.
If you believe that there is plenty of business out there (Abundance Thinking) then you will have no problem in sharing.
The beautiful thing about abundance thinking is that it is contagious. The better you get at abundance thinking the more accepting of you your peers will become.
Joint ventures won't be a problem to put together. There is more success in abundance thinking than there is in limited-supply thinking. - 15790
This saying gets repeated over and over again by a great many people and yet it is possibly one of the least acted upon rules out there. Chances are you don't really know what it even means. Let me explain.
An internet business isn't a building. It isn't a place...not a real physical place. An internet business exists only in cyber space and in the heart and mind of the owner of that internet business.
Basically, your internet business is YOU. You are the heart of your business, giving it the identity that it has.
You could make cosmetic changes to the outside of a real world business and people would be drawn in after seeing that improvements had been made, and look inside to see how your decor had changed and whether your product lines had changed.
With an online business you can change the look of your website but to make any real impact on your internet business you need to make improvements to yourself. You need to invest in yourself. It's not easy but you can't improve your internet business unless you improve yourself first.
The question you might ask is, "How do I invest in myself and what do I invest in myself"? Well, I'm not talking about getting a $200 haircut or a designer suit. I'm talking about learning and expanding your knowledge base so that your business can benefit from it.
If you devote only one single hour a day to reading newsletters or articles that pertain to your business, it will add up to a lot of hours every month and you will be investing in yourself.
Enrol in a couple of courses, listen to teleseminars and webinars. These are the kinds of things that allow you to invest in yourself most effectively. This is the most important thing in online marketing.
'Abundance Thinking' is the step that follows Investing in Yourself.
What is 'Abundance Thinking'? There are two ways to think about business. The first is to believe that there are only a set number of customers out there and that you need to steal customers from your competitors in order to survive. This is 'Limited Supply' thinking and it is a very damaging way of approaching your business.
If you put this kind of thinking to work in your business, you might do okay...even make a fairly good living. Limited-supply thinking is the opposite of abundance thinking.
'Abundance Thinking' is the belief that there is a constant supply of new customers arriving in the marketplace, each with the power to bring even more customers with them via referrals etc. This mode of thinking is believes there is enough to go around for everyone and encourages us to work with others instead of against.
Abundance thinking is the belief that we are all stronger together than we are separately and that by helping one another we each become stronger individually. This principle when applied to internet marketing is usually the more productive of the two schools of thought.
Limited Supply thinking makes to selfish and reluctant to share ideas, methods, customers, etc with others. What is yours is yours and no-one else's. Many decisions are reactive ones based on your competitors perceived tactics. Very defensive and not with the customers interests at heart.
Abundance thinking is a proactive, offensive method. It concentrates on building good relationships with customers, suppliers, even competitors. It is the mark of a well adjusted, mature, competent and successful person.
If you believe that there is plenty of business out there (Abundance Thinking) then you will have no problem in sharing.
The beautiful thing about abundance thinking is that it is contagious. The better you get at abundance thinking the more accepting of you your peers will become.
Joint ventures won't be a problem to put together. There is more success in abundance thinking than there is in limited-supply thinking. - 15790
About the Author:
Ian Pelham is a marketer who has come through a very difficult time financially. He used debt consolidation loans to restructure his finances. Using a debt consolidation loan was one of the best things he did to rid himself of his bad debt.