The Greatest Marketing Idea of All Time

By Jim Spence

Being a skeptical Internet Marketer I never accept the claims of others without being wary. When I saw the title of a sales page dealing with Viral Marketing, I was skeptical of their claim. It was intriguing, so I started reading about a new Viral Marketing Idea which was about as different as anyting that I had ever seen.

Their viral marketing strategy begins with their e-book being given away for free without even asking for your e-mail address. That is unheard of in modern Internet Marketing.

Selling affiliate marketing products, is one of the most popular ways of making money online. There are thousands and thousands of products which you can promote and sell. Some products have a generous percentage given to the affiliate. Some even 70-100% of the cost to the consumer.

The key to getting started with this revolutionary strategy is to pick an affiliate product which is something that would be considered to be an impulse type product that will solve a pressing problem for the end buyer. Once the niche and the product are chosen, other related and associated products are selected which have resale rights.

How important is high Search Engine placement? It used to be that you MUST be listed high in the Search Engines. Not anymore with this strategy. All marketing is done in a viral method. Free items are ALWAYS given away as an inducement.

You want to promote your affiliate products in a low key style by weaving the links to your affiliate products throughout the document.

Once the products that you want to promote and sell are woven throughout the document, you will give this article away for free to many ezine publishing sites. The distribution will be viral.

This unique strategy will work even better with articles than e-books. Articles can be written in massive numbers and easily distributed. The article can pre-sell the e-document.

To study the specifics of this strategy, it is suggested that the free e-book be downloaded and analyzed in detail.

Jim Spence, Internet Marketing Expert

Master-Affiliate-Pro.com - 15790

About the Author:

The Most Effective Viral Marketing Idea Ever. Soon to be one of the Top 10 Viral Affiliate Marketing Strategies.

Top Five Ways to Create Killer Pay Per Click Campaigns

By Darren Barkett

Yahoo, MSN, and Google, with the invention of their pay per click advertising model, also called PPC, have created simple and effective online advertising opportunities. These easy to use systems of advertising have encouraged so many business owners of different sizes to unleash thousands of dollars into online advertising campaigns. But, as often happens online, these PPC advertisers often don't understand just how to create effective PPC campaigns that generate more sales for their companies.

Creating effective PPC campaigns can be simple. Below are five tricks you can use to be well on your way towards powerful and effective pay per click advertising campaigns.

5. Website URL in your ads. Google used to let you put whatever you wanted into your display URL, otherwise known as your website address. Now, you have to use your legitimate URL for your website in your PPC ads. Google won't even allow you to use a redirect from one URL to your website! This means that what you use for your display website name is all the more important. Capitalize the first letter of each keyword in your URL. It stands out better that way. For instance, my website, www.creative-emarketingsolutions.com, looks like www.Creative-eMarketingSolutions.com in my PPC advertisements. Don't neglect this important element in your ad.

4. Keywords in your first line of the ad. You only get four lines for your entire ad, and one of them is your display URL. The first line of your ad needs to grab the browser's attention. It needs to set your ad apart from the dozens of other ads out there. It needs to tell the potential costumer, "Hey, I've got exactly what you're searching for."

3. Benefits vs. Features. The second line of the PPC ad needs to explain the important benefit of your services or products. The next line should explain an important feature of the services or products you offer. How is that different? A feature is why that customer should purchase your services or products. A benefit is how your potential customer's situation will get better because of your services or product line.

2. Keywords. The keywords you select will determine how much you pay for your clicks, so pay attention. Well researched keywords will draw targeted traffic that is ready to buy. Poor keywords will cost you money. Use Google's free keyword tool to uncover the best keywords for your products or services- the ones that are searched for often but have little competition.

1. Place your ads in even rotation. Make sure you create at least two different PPC ads that run simultaneously. By doing this, you are able to test different marketing messages to determine which ads convert into sales better than others. Don't let Google decide which ad is performing best. Check your campaign settings to make sure they show evenly over time.

It's important to test different elements of your ad to see what makes a difference in your CTR (click through rate). Sometimes just switching one word can increase your CTR. Different headlines convert differently. Try varying your display URL, both with capitals and without. By running a couple ads in competition against one another, you can test all these different elements to see what works best. Then, when you've found an ad that outperforms the other, create a new ad and place that in competition with the original winner.

These five simple tricks will help you dominate in the competitive world of pay per click advertising. If you need assistance creating your own PPC campaigns, please don't hesitate to ask our professional staff at www.Creative-eMarketingSolutions.com. We've been helping businesses succeed for years in the PPC arena, and we'd love to help you! - 15790

About the Author:

The marketing professionals at Creative eMarketing Solutions work directly with you to help you profit from your business' online presence. If you have built a website and you need it to make money, Creative eMarketing Solutions is the team you want on your side. Contact our professional staff today for your free website analysis and online marketing recommendations.