Marketing Chiropractic with Facebook

By Matthew Loop DC

Since it's so new on the scene, Facebook has had unprecedented growth and expansion in just two short years. Similar to other social media sharing sites, Facebook allows chiropractors to network and connect to highly targeted groups of people in their community, thus expanding the reach of their chiropractic practice. The potential for leverage is unheard of. Every big company sees the writing on the wall, and they're fighting to get in on the action.

Just recently, some of the big wigs from Microsoft, Yahoo, and Google were fighting to get a piece of Facebook's success. Finally, Microsoft was the winner, dishing out an unbelievable 240 million to own a mere 2% of Facebook. If these big wigs see the writing on the wall, then chiropractic marketing should see it too. Here is the answer to finding success for your chiropractic practice. There are millions of people on Facebook, and even if a minute fraction of them see your information, you're in for a wild ride of success.

Three years ago I began my endeavor to teach social networking and social media marketing to chiropractors. At that time, MySpace was the most popular site, and Facebook was mostly college kids and no one else. Facebook has since become a global competitor attracting people of all ages and backgrounds, and now MySpace is beginning to copy some features on it's rival. With the live-feeds on both these sites, the time is now for chiropractors to tap into the potential for success.

Im not making a big deal out of social media sites like Facebook for years now just to improve my health! There are a whopping 140 million members on Facebook, with a whopping 200,000 more joining daily. The potential for chiropractic marketing success in such a forum is unbelievable. And its all completely free.

From a chiropractic marketing point of view, you can connect with thousands of people in the community like I have done over the years. If you brand yourself correctly, you will be the expert and go-to guy/girl in your community for questions and solutions to health problems. Hence, netting new patients left and right from this virtual powerhouse.

Its important to remember that chiropractic marketing in this way is not only free, but its enjoyable along the process. You get to relate with people in your community with this highly-specialized marketing tactic. No matter what your business sells, you can find your niche in the online market and begin to see encouraging amounts of new business. Connect with people by sharing your interests and hobbies, and finding people with the same interests and hobbies.

When the big guns like Google and Microsoft see a tidal wave coming, you better believe they're seeing correctly. They see the profits about to pour in from Facebook, and they're acting accordingly. This means that chiropractors can ride that wave as well. Start by creating your first account on Facebook and getting to know the site.

Join groups on these social media sites that you identify with and share your story with the world. When you not only sell your practice but also sell yourself as a product, you will have much more success. Brand yourself and clearly establish yourself as the leader in your field, building credibility and respect. Soon people will follow the leader, and walk through your doors needing your services. - 15790

About the Author:

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California Air Resources Board Freezes Out Air Pollution

By Daniel Stouffer

Control air pollution, lower the emission of greenhouse gases and reduce toxic chemicals in consumer products. These are all challenging goals that the California Air Resources Board (CARB) is tackling on an ongoing basis to ensure better air quality for the residents of California and its neighboring states. But for 2009 and beyond, CARB is focusing on a major initiative involving refrigerant gas management.

Global warming is on the minds of many these days. Refrigerant gases can be a big player in this field. Heating, ventilation and air conditioning systems (HVAC) show up in almost every environment, for example, your local school or university, the neighborhood hospital facility, the village supermarket, a cold storage warehouse, gyms and rec facilities and most office buildings, commerce and industrial locations. In short, pretty much everywhere in a developed economy.

Back in 2006, California Air Resource Board industry experts passed a law which deals with refrigerant gas management, entitled the California Global Warming Solutions Act. As CARB contains eleven experts in the field of chemistry, engineering and physics, they focused on the aptly named Stationary Equipment Refrigerant Management Program with a goal of helping to reduce greenhouse gases. AC and refrigerant gas equipment ranging in size between 50 and 2000 pounds is targeted in the regulation of dangerous CO2E emissions.

A refrigeration gas management program is important and needs to cover many different angles. Technician certification ensures quality prior to the sales and service of refrigeration and AC systems which are classified as having 'high potential' in terms of global warming. Further, service practices must be strict to avoid discharge. Regulations must be in place to cover distribution and wholesale as well as reclamation. Gas storage must be regulated and recorded and equipment must be retrofitted, with any leaks being monitored and repaired.

Almost forty years ago, the California Air Resources Board was formed to focus on air quality and areas for improvement. A good refrigerant gas management program is an essential element. CARB has been proactive, working with the people of the state, its' corporations and government bodies with the aim of protecting public health, welfare and the delicate ecology.

California's size ensures that the problem potential for refrigerant gas emission is considerable. The California Air Resources Board is particularly concerned with recovering refrigerant from places that use stationary refrigerant and AC. It is feared that emissions could rise to more than 35 MMTC02E within a decade or so.

There are a significant number of facilities within the state of California which must comply with the new standards for compliance and recording set out by the EPA for refrigerant gas management. All these facilities must be educated and the California Air Resources Board is setting up a series of workshops to do so. Verisae Inc has released Refrigerant Tracker, which is a web-based application solution. This application automatically updates when new instructions or regulations are released by the California EPA, CARB or others. Companies which have a system containing fifty or more pounds of refrigerant gas can record, monitor and control their usage and report any leaks. EPA compliance calls for submission of forms and reports and these reporting requirements are covered by this application.

Air pollution and smog have been big enemies of the people of California over the years. Event though pollution has dropped by 25 percent since 1980 and smog exposure has come down a whopping fifty percent, there is much to do. The Stationary Equipment Refrigerant Management Program and other initiatives allows both CARB and the people of the state to breathe easier as the standard of air quality improves. - 15790

About the Author:

Daniel Stouffer has a lot of information on the significance of adequate refrigerant gas management and the part of the California Air Resources Board.