Squeeze pages are an excellent way to market your products to an audience. However, there are a lot of business owners who can't tell the difference between an impressive squeeze page and one that doesn't do the trick. Do you know what makes for a good squeeze page? No? Then read on.
Headlines, sub-headlines and the rest
They need to be powerful and entice readers to keep reading. That's the first key to getting and keeping your visitor's attention.
Lose "busy" backgrounds
Can you believe that plain backgrounds are better for sales? It's true. Why risk distracting customers by showing them a background that could be more interesting than your product?
Content in the right places
Prospects are more likely to read what's above the fold, or what is on a web page before they have to scroll. Keep all your important information there and your prospects are more likely to read and do what you say.
Bullet points
Prospects want the nitty-gritty laid out for them simply, so oblige. Tell them how they'll benefit from signing up. Keep it short and sweet.
Make it important
Convince prospects to take action "now" instead of "maybe later." Use action words every chance you get. This includes when you ask them to submit their information.
Get vouchers
Testimonials play a huge part in convincing customers that your business is special and trustworthy. Gather some testimonials and display them on your website.
Privacy policy
Many people are reluctant to give their personal information out to anyone they don't know. Including a statement at you opt-in form can get your prospects' trust by reassuring them that you won't sell or trade their information.
Make yourself accessible
Customers can't contact you unless you let them. Provide your contact information so that you can respond to sales and other inquiries.
Calls to Action
You need calls-to-action on your squeeze page. They need to be energetic to successfully get a prospect to do something. Use more action verbs for your calls-to-action.
Try media
Videos have been shown to increase conversion rates. Including them in your squeeze page can only help you collect sales.
Create forms
Make collecting email addresses easier by including an opt-in form right on your squeeze page. Keep it to the right of the page. Prospects really love to see it there.
Exclude unnecessary links
Distraction is not an option for prospects. Don't give your prospects a reason to become bored with your squeeze page and leave. Keep the focus on getting them to leave their contact information.
Keep them seated
Give your prospects a reason to follow through. Spell out what you'll give them; are they reports, eBooks, audio, videos or something else? Let them know by being clear and making it desirable. You may benefit by doing a bit of research into your target market to see what they value.
As with any form of Internet marketing, split-testing can help you find out what's a hit with your audience. The results of testing can help you wrangle more conversions later, so keep testing even after you think you've created a winning squeeze page. - 15790
Headlines, sub-headlines and the rest
They need to be powerful and entice readers to keep reading. That's the first key to getting and keeping your visitor's attention.
Lose "busy" backgrounds
Can you believe that plain backgrounds are better for sales? It's true. Why risk distracting customers by showing them a background that could be more interesting than your product?
Content in the right places
Prospects are more likely to read what's above the fold, or what is on a web page before they have to scroll. Keep all your important information there and your prospects are more likely to read and do what you say.
Bullet points
Prospects want the nitty-gritty laid out for them simply, so oblige. Tell them how they'll benefit from signing up. Keep it short and sweet.
Make it important
Convince prospects to take action "now" instead of "maybe later." Use action words every chance you get. This includes when you ask them to submit their information.
Get vouchers
Testimonials play a huge part in convincing customers that your business is special and trustworthy. Gather some testimonials and display them on your website.
Privacy policy
Many people are reluctant to give their personal information out to anyone they don't know. Including a statement at you opt-in form can get your prospects' trust by reassuring them that you won't sell or trade their information.
Make yourself accessible
Customers can't contact you unless you let them. Provide your contact information so that you can respond to sales and other inquiries.
Calls to Action
You need calls-to-action on your squeeze page. They need to be energetic to successfully get a prospect to do something. Use more action verbs for your calls-to-action.
Try media
Videos have been shown to increase conversion rates. Including them in your squeeze page can only help you collect sales.
Create forms
Make collecting email addresses easier by including an opt-in form right on your squeeze page. Keep it to the right of the page. Prospects really love to see it there.
Exclude unnecessary links
Distraction is not an option for prospects. Don't give your prospects a reason to become bored with your squeeze page and leave. Keep the focus on getting them to leave their contact information.
Keep them seated
Give your prospects a reason to follow through. Spell out what you'll give them; are they reports, eBooks, audio, videos or something else? Let them know by being clear and making it desirable. You may benefit by doing a bit of research into your target market to see what they value.
As with any form of Internet marketing, split-testing can help you find out what's a hit with your audience. The results of testing can help you wrangle more conversions later, so keep testing even after you think you've created a winning squeeze page. - 15790
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