Wednesday, December 10, 2008

Know The Facts Of Online Marketing

By Dirk Wagner

Now a days Internet marketing has become a boom for selling products and services online. The four major business representations that consist of e-commerce, affiliate marketing, publishing, lead-based websites and many others are connected with this online marketing depending on the individual needs.

Affiliate marketing largely involves creating a website that is linked to that of a manufacturer or a major retailer. The idea is that you help sell the products through your website and you receive commission for every product that is sold.

Online marketing works well when enough publicity is done to a website. This can be achieved through publishing which uses a wide variety of games to promote a website. The other alternative is to use lead based websites where other companies advertise on your behalf and payment is done on a pay per click basis.

Internet marketing has a rich and successful history. The man credited with pioneering online business is M Andreessen. His online company Netscape was listed on the stock exchange and this set the stage for the evolution of a widely successful online business.

Banner bars, email newsletters, interactive pop-up windows, website links are the best internet marketing strategies. Before the simple text websites with no pictures or graphics are used in early internet marketing days.

If you prepare a good planning like internet marketing plan which gives right directions to act, then you can make huge money online. This in turn leads to objectives, strategies and tactics. Executive summary, statistics, Program implementation strategies, budget, task force and the summary are the divisions of the best marketing plan.

The executive summary is an overview of the plan including goals, products and services, competitors, historical analysis, market outlook and potential opportunities. The market statistics shows the size and content of the market. It includes user's estimates and demographics, usage trends, user behavior and purchasing authority.

Communication strategies give the internet marketing objectives and goals and how to achieve them. This involves viewing of the trade publications, industrial analyst's reports and competitors' websites and literature. Market studies, quote, interviews and case studies are well detailed in this section.

The internet marketing includes existing marketing staff, sales representatives, customer care service, research and development crew as well as information systems staff. Some times internal gaps are filled by temporary staff. This staff may be editors, content masters, team leaders, decision makers, webmasters and contributors.

The existing marketing staff, sales representatives, and customer care service, research and development crew as well as information systems staff are involved in the online marketing task office. In order fill the in-house internal gaps temporary staff will be recruited. The people involved are editors, content masters, team leaders, decision makers, webmasters and contributors. The internet service providers, systems administrator, design staff, production staff, consultants, producers and account manager are outside staff.

Online marketing is generally focused on driving more targeted traffic to the main website and making more sales. Web targeted traffic is the major determinant of success in online marketing. - 15790

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