Thursday, December 11, 2008

Don't Think Competition, Think Cooperation

By William Blake

Many of us are instinctively competitive creatures, and are always thinking in terms of 'winning' or 'losing'.

It's important to be able to tell the difference between a competitive event and one where the winner is determined through cooperation. Although there's nothing wrong with wanting to win, our desires can hurt rather than help if applied in the wrong scenario.

You see, when you are engaging in a competition, there is always a goal or a finish line. If you are playing a game of chess, for example, the object is to 'check-mate', if you are playing football the object is to get more points than the over team in a limited amount of time. Internet marketing, however, does not come with a finish line. There is no time limit and the game is never over.

The objective of internet marketing is to move internet marketing forward. Cooperation is more effective than competition.

Everyone gets involved and helps to push the boundaries of internet marketing, simply because everyone knows that there is a collective benefit when new technologies are developed and implemented.

As a natural competitor it becomes a case of seeing who can cooperate more than their competition. Who is able to help their customers more, whose customers are making more money and having more success than their competitors customers.

The only way competition can help cooperation is by making us reach out to help others more quickly than our competitors. This is the only way to be successful at internet marketing.

There is more than enough business out there for all of us. The supply of customers is not limited, and the benefits for one internet marketer tend to filter down and benefit all of us through cooperation.

Leading on from this is my next point. Stop blaming the Guru's..

How many people have you met who always have an excuse for their own failures? 9 out of 10 times their failure was caused by someone other than themselves. You know what I mean.

When they relate their stories one common thread starts to shine through. They were the victims in their failed business. It wasn't their fault that their business failed, they didn't do anything wrong, etc, etc. It's dangerous to believe them purely because it's wrong. Wrong, wrong, wrong. We all hold success and failure in our hands, and we actively choose one or the other via the decisions we choose to make.

When businesses do fail...and they do....they fail for many reasons none of which can be attributed to others. I have heard internet entrepreneurs lay the blame for the failure of their businesses squarely at the feet of what they mockingly call, 'Internet Gurus'.

These whiners will tell everybody who will listen that the failure of their internet business was not their fault at all and that their businesses failed because a 'guru' led them wrong, sold them products that they didn't need and flooded their inboxes with so many offers that they couldn't get their work done.

The thing is that when any successful internet marketer ('guru') offers products to his list, he isn't forcing anyone to take up his offer. He is merely offering the product, and highlighting the benefits. Each customer makes a choice about whether to purchase the product or not.

These are merely offers of products that these successful internet marketers feel are worthy enough to be offered to their lists. The offer doesn't mean that the product will necessarily help each and every person on those long and impressive mailing lists.

Everyone is responsible for their own success and failure. Every internet entrepreneur should know their business well enough to analyze the pros and cons of of a product as it relates to his business. The advice of guru's is just that, advice. Ultimately you make the decision.

It isn't an order that you must follow...it is only a suggestion. The decisions about your business are always up to you and you alone. - 15790

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