Tuesday, December 16, 2008

Beware of Chiropractic Website Marketing Promises

By Matthew Loop DC

If you currently have a chiropractic website and it's not producing new patients or sales from information products that you have, you are not alone. In fact 90% of chiropractors that have websites, don't know the first thing about driving massive amounts of visitors (traffic) to them to get new patients. Typically they are promised by their webmaster that after the site is created, the flood-gates will open and they will begin to get noticed by people in the community.

These webmasters are making a killing on you, and they're trying to suck as many other chiropractors in as they can. No matter how wonderfully designed and professional your website looks, you can't magically attract people to it just by the fact of its very existence. As the website continues to cost you more money, you need a marketing strategy that will draw people there, and it should cost you nothing.

It's crucial that you understand internet marketing if you're a chiropractor looking to acquire new patients and other forms of income. If you don't have the slightest understanding or interest in internet marketing, there's no doubt that your practice will suffer like all the rest. With all the different forms of marketing online, including Pay-Per-Click, Banner Ads, email marketing, and social media marketing, the question becomes: Where do you start?

You need to understand that expensive marketing tactics are a thing of the past, and they will drown you if you continue to use them. Businesses are just beginning to wake up to the potential and necessity of marketing online, and social media is the Mecca of this new trend. When you start a marketing campaign through MySpace, YouTube, Facebook, Digg, or LinkedIn, you will begin to see your business expand before your very eyes. And not only that, but these networks are totally free.

It's imperative to have a mentor that can show you how to drive hundreds or thousands of highly-targeted visitors and traffic to your website daily. If you go at it alone, you risk wasting thousands of dollars on paid or ineffective advertising for mediocre results.

When you use video to market on YouTube or similar sites, you have a free outlet for your information that is directly targeted to your community. You're going to see countless new patients walking through your doors, and the advertising works for you continuously 24 hours a day.

After only a few short months, some of my videos were seen by literally thousands of people. If this were a Pay-Per-Click engine, can you even imagine how much that would have cost? That's a huge amount of money! You can get some phenomenal indexing for your video on Google if you know the tricks of the trade. Soon you'll find yourself at the top of the search engine, for a price that's cheaper than you ever imagined.

Webmasters want you to believe that your website is a self-contained success remedy, but it just isn't true. That fancy website of yours can be a money pit if you don't have the expertise to guide people to it. Social media marketing and Web 2.0 have the power to drive thousands of people to your site to learn about your chiropractic practice. And all of this can happen with minimal effort, even as you sleep! - 15790

About the Author: