Apparently it is here to stay: the power of the inbound link. Google values the inbound link in a powerful way. It's a vote for your site, and without the votes, you don't get that Googletrust and you don't get that ranking. Getting the right mix of links is crucial, and how to even get these links is a mystery to most, and a pain in the rear to the rest of us. But with the right effort and knowledge, you can create a logical mix of inbound links that will indicate to search engines that your site is valuable.
Of course, it goes without saying that your site should actually be worthy of the Top 10. So step one is to truly focus on your site from a visitor's point of view, not a search engine's exclusively. Only gaming the system will get you nowhere. It may get you temporary results, or it may get you banned from Google's index, but it will not work long term.
But still, it is a hard fact that is here to stay: the SEO work must be done or your site will end up ignored. Obtaining links, proper structure, not too much flash, fresh content, fresh content, add a blog, directory and articles submitted, press releases, widgets, meta tags, keyword density not too high not too low. All the basics have to be included or even that wonderful site that sells purple pillows shaped like mushrooms will not rank for 'purple mushroom pillows'. (Ok that is pretty long, maybe it would... but you get the point) There are only so many articles one can provide to their visitors about the benefits of purple mushroom pillows, and how to best care for purple pillows, and the reasons mushroom shaped pillows are the best. Early on in your SEO work, you will realize that all of this manipulation is not adding value to your visitors at all. But it just must be done.
It is reality that the incoming links are an integral part of this manipulation of your campaign for the search engines. Your link building campain will include the natural links that occur by chance (or by link baiting, adding lots of content and press releases and viral marketing). And you should balance this with a large volume of small links and a handful of heavy duty links from higher PR pages, or from some EDU links or GOV links. The sites ranking high in results have plenty of links, most likely a portion of them are paid links, it is just reality.
Link campaign tips: Keep it well rounded. Work towards a mix of high PR links and lots of smaller ones, even PR below yours. Shoot for links in content whenever possible, they are still absolutely the best. Keep the timing natural, you do not want tons of links showing up at one time, it is unnatural. Use a variety with your anchor text, do not overoptimize for one keyword. And point the anchor text to the complementary internal page, not just the homepage.
And how to get all of this done? It is daunting, and the only way to do it right is to spend an enormous amount of time on it. This is why companies are hiring these things out, and focusing on designing their site for their visitor, letting the SEO worry about the rest. - 15790
Of course, it goes without saying that your site should actually be worthy of the Top 10. So step one is to truly focus on your site from a visitor's point of view, not a search engine's exclusively. Only gaming the system will get you nowhere. It may get you temporary results, or it may get you banned from Google's index, but it will not work long term.
But still, it is a hard fact that is here to stay: the SEO work must be done or your site will end up ignored. Obtaining links, proper structure, not too much flash, fresh content, fresh content, add a blog, directory and articles submitted, press releases, widgets, meta tags, keyword density not too high not too low. All the basics have to be included or even that wonderful site that sells purple pillows shaped like mushrooms will not rank for 'purple mushroom pillows'. (Ok that is pretty long, maybe it would... but you get the point) There are only so many articles one can provide to their visitors about the benefits of purple mushroom pillows, and how to best care for purple pillows, and the reasons mushroom shaped pillows are the best. Early on in your SEO work, you will realize that all of this manipulation is not adding value to your visitors at all. But it just must be done.
It is reality that the incoming links are an integral part of this manipulation of your campaign for the search engines. Your link building campain will include the natural links that occur by chance (or by link baiting, adding lots of content and press releases and viral marketing). And you should balance this with a large volume of small links and a handful of heavy duty links from higher PR pages, or from some EDU links or GOV links. The sites ranking high in results have plenty of links, most likely a portion of them are paid links, it is just reality.
Link campaign tips: Keep it well rounded. Work towards a mix of high PR links and lots of smaller ones, even PR below yours. Shoot for links in content whenever possible, they are still absolutely the best. Keep the timing natural, you do not want tons of links showing up at one time, it is unnatural. Use a variety with your anchor text, do not overoptimize for one keyword. And point the anchor text to the complementary internal page, not just the homepage.
And how to get all of this done? It is daunting, and the only way to do it right is to spend an enormous amount of time on it. This is why companies are hiring these things out, and focusing on designing their site for their visitor, letting the SEO worry about the rest. - 15790