A good list of keywords is vital for a successful pay per click campaign. You should be diligent in your research and attempt to find the best keywords. Try to compile a substantial list and leave no stone unturned to be successful.
You are probably wondering how to achieve this? Let us assume that you have chosen the base keyword "loan." This is a popular keyword. Unfortunately this is a saturated keyword and it is not easy to get a high position for it. To improve your position you should extend your keyword research.
Imagine all the ways that your base keyword can be used. There are several interpretations that a searcher might be looking for when they type in loans. Think of all the different ways searchers may interpret your keyword. Examples are; "getting loan" "house loan," "bad credit loan" etc.
Of course, these keywords are still only a little different from the keyword you started with. You can expand a lot further while sticking to the basic concept. There are lots of different types of loans out there - mortgages, car loans, home equity loans and more. Mix those in with your first list and discover all the different options for keyword groups that spring from a single simple keyword.
You could even create an ad group made up entirely of the names of lenders. Want to take this a little further? Add an extension like .com, .org, or the extension of a country you're targeting to the end. Even if there's no such domain, you'll encounter people who've type this information into a search engine. They'll see your ads, and increase your chances of a click.
Do not use saturated keywords that have a lot of competition bidding on them. Find specialized ones that are derived from the primary keyword. Also make different key phrases from one phrase; "loan bad credit" can be taken from "bad credit loan." Doing this will attract more searchers.
Base your key words and campaigns around the typical searches your most wanted visitor may be searching for. Remember look for different ways as searchers can be quite unpredictable.
Think about using domain names, product and serial numbers, and even plurals and misspellings of words as a springboard for your keyword list. Think about eliminating spaces between words - this is a common typing mistake that results in a large number of searches.
Company names are good as are domain names and variations on them. You can use adjectives like "best and "cheap. Think about different spellings of keywords.
You should also use keywords from your web logs. These are good as the stats will show which keywords visitors are using to find your site.
A successful pay per click campaign is based on a list of good keywords. It is important to explore all avenues before you put your keywords into action. - 15790
You are probably wondering how to achieve this? Let us assume that you have chosen the base keyword "loan." This is a popular keyword. Unfortunately this is a saturated keyword and it is not easy to get a high position for it. To improve your position you should extend your keyword research.
Imagine all the ways that your base keyword can be used. There are several interpretations that a searcher might be looking for when they type in loans. Think of all the different ways searchers may interpret your keyword. Examples are; "getting loan" "house loan," "bad credit loan" etc.
Of course, these keywords are still only a little different from the keyword you started with. You can expand a lot further while sticking to the basic concept. There are lots of different types of loans out there - mortgages, car loans, home equity loans and more. Mix those in with your first list and discover all the different options for keyword groups that spring from a single simple keyword.
You could even create an ad group made up entirely of the names of lenders. Want to take this a little further? Add an extension like .com, .org, or the extension of a country you're targeting to the end. Even if there's no such domain, you'll encounter people who've type this information into a search engine. They'll see your ads, and increase your chances of a click.
Do not use saturated keywords that have a lot of competition bidding on them. Find specialized ones that are derived from the primary keyword. Also make different key phrases from one phrase; "loan bad credit" can be taken from "bad credit loan." Doing this will attract more searchers.
Base your key words and campaigns around the typical searches your most wanted visitor may be searching for. Remember look for different ways as searchers can be quite unpredictable.
Think about using domain names, product and serial numbers, and even plurals and misspellings of words as a springboard for your keyword list. Think about eliminating spaces between words - this is a common typing mistake that results in a large number of searches.
Company names are good as are domain names and variations on them. You can use adjectives like "best and "cheap. Think about different spellings of keywords.
You should also use keywords from your web logs. These are good as the stats will show which keywords visitors are using to find your site.
A successful pay per click campaign is based on a list of good keywords. It is important to explore all avenues before you put your keywords into action. - 15790
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