What does a PR Company do for a Typical Hollywood Star?

By Amy Nutt

The longevity of a Hollywood star's career totally depends on how they are perceived in the public eye. If a star falls out of favor with the public, or if they aren't in plain view on a regular basis, then no matter what their level of talent - the jobs begin to go away and they eventually get forgotten.

So how does a typical Hollywood star keep all this from happening, and stay in the good graces of the general populous? Enter a top notch public relations company - a good PR company can handle a wide variety of tasks to ensure that their Hollywood star clients continue to be considered for the best parts available.

Good Deeds Widely Advertised

A good public relations firm will make sure that word on any and all good deeds and acts of good will are widely distributed to the public. Participation in charity events and charitable contributions, volunteer work and active membership in advocacy groups and organizations are all things that are flooded into the public eye.

Well written press releases, press conferences, interviews and appearances will all be scheduled to get the word out to as many ears and eyes as possible. When a star does anything good for humanity or the environment - a good pr company will do its best to make sure that every last person that may be interested or impressed by the news gets to hear it.

Marathons for charities, adoptions, picketing for causes and getting their hands dirty to aid in disaster recovery are all things that can sky rocket a Hollywood star's status and whether they're doing those things because the cause is really and truly important to them or just to win favor with their dwindling fan base - a good public relations firm will get the good word out to all fronts.

Fixing Problems

For every celebrity that breaks their back performing dozens of good deeds, there is another who can't stop using drugs, can't keep their mouth closed when necessary or can't keep their clothes on in public. For this group of Hollywood stars, a good pr company is a necessity to keep things from falling apart as the drama unfolds.

As much as good publicity can turn a career around for the better, bad publicity can send it right down the toilet. As much as the public wants to hear about all of the Hollywood stars who are having troubles, not so many want those problem laden stars to be a huge success and studios don't want to associate themselves with Hollywood stars who have nothing but problems.

A good public relations firm can literally make most of the bad scenarios go away. Drug addictions that need rehab are released to the media as treatments for exhaustion from being overworked and for problems that are more severe or pronounced, public heartfelt apologies are made through press releases and appearances. Even the most heinous incidents will often be forgiven if a wayward Hollywood star makes an apology with a believable amount of remorse for the situation.

Media Tours

For the typical star with no problems to speak of, or no outstanding contributions to society, a pr company can send them on a whirlwind media tour to talk about their work. The daytime and evening talk show circuit and sit down interviews with entertainment magazines will keep the star exactly where they need to be - positively placed directly in the view of potential fans. A pr firm will set up all of these interviews and make sure that they are structured in a manner as to shed positive light on their client - media relations is key.

The tasks that a good PR company is capable are many, but the single main objective for a PR company working with anyone in the entertainment industry is simple - keep them looking good to the public and make sure that their fan base gets bigger rather than smaller. - 15790

About the Author:

Toronto-based PR Company offers a full suite of communication services such as media relations, special event planning, and spokesperson training. When seeking representation for your company, consider Polaris Public Relations.

Searching the Web For Craft Shows in Kansas

By Baron Loper

It is often said that Kansas means "People of the Wind", and it was derived from the original Indian settlers in our great State. Why were they called the people of the wind? Perhaps it was the occasional twister that ravaged the area. Maybe it was the way they lived their life; I imagined them living with a fast pace, doing everything they can as much as they can.

Whether or not they lived that way then, it is true that in this day and age, the farms of Kansas are anything but swift. Here life crawls to a comfortable pace, going slowly but smoothly. So, naturally, people here go and find many things that pre-occupy them in their spare time. Most often, the people of Kansas find time to enter crafts making.

One will find plenty of diversities in the crafts that people make here in Kansas. From the natural beauty of finely carved wood sculptures to the intricacy of textiles, Kansas has everything that you would want in crafts. And what better way to admire those crafts than in one of the many craft shows occurring in Kansas this year?

Because craft shows happen in droves every single day, you'll be well-advised to know beforehand which shows to go to. Not all of the will be worth your while, as some will have lousy organizing. But how can you tell which will cater to your interests best? The best way is to go on the Information Superhighway that is the Internet.

Of course, you're online as of this moment. That makes it much easier! Just go to a search engine (Google or Yahoo! works) and search for Kansas Craft Fairs and you'll very soon have a number of websites that keep a list of all fairs that are scheduled to take place within the year. - 15790

About the Author:

Baron Loper knows many craftspeople, and they all think you should consult Kansas Craft Shows. Visit Kansas Craft Fairs, and find the perfect show in your area!

Is There Any Money In The Online Market?

By Molly Miller

When crisis strikes, it is very useful to have multiple skills. Thus, if something fails, you can try something else and replace the lost income stream with a new one. Internet marketing can be an easy option, if you learn the tricks of the trade.

Like those ladies who used to make money at home by stuffing envelopes, you can get yourself a computer and an internet connection and take online surveys about various products and services. Just do a Google search to find out several such programs you can enroll in and start earning cash.

Persons with writing skills can make a good living online by writing articles. There are a lot of webmasters who either son't have the time or don't have the skills to write content for their website. They would gladly pay you to write for them. You aren't required to have your own website for this. Just join a freelancing service and start bidding on projects.

Artistic skills pay well online. You can put your creativity to work and develop some cool website templates. Then you can sell them online to people who need web design but can't afford to hire a designer. In time, you may even get special orders for unique web designs, and this means you are going to make a very good living online this way.

If you have an initial budget, you can develop a few websites on very popular topics, make them rank well in search engines for good keywords, then sell this traffic to various companies in that area of interest. An alternative is to publish advertising on your site and make money when people click on your ads.

Become a domain names flipper. Buy cheap and sell not so cheap, so you can make a profit. Not all good domains are taken, but you'll need to invest some money in researching what is available.

Perseverance and patience are the keys to internet marketing success. Stick to it long enough and one day the results will show. - 15790

About the Author:

Discover how to use AdSense channels to track your best performing pages and ad blocks. Remember that social networking is not converting as well as search traffic.

Marketing Chiropractic with Facebook

By Matthew Loop DC

Since it's so new on the scene, Facebook has had unprecedented growth and expansion in just two short years. Similar to other social media sharing sites, Facebook allows chiropractors to network and connect to highly targeted groups of people in their community, thus expanding the reach of their chiropractic practice. The potential for leverage is unheard of. Every big company sees the writing on the wall, and they're fighting to get in on the action.

Just recently, some of the big wigs from Microsoft, Yahoo, and Google were fighting to get a piece of Facebook's success. Finally, Microsoft was the winner, dishing out an unbelievable 240 million to own a mere 2% of Facebook. If these big wigs see the writing on the wall, then chiropractic marketing should see it too. Here is the answer to finding success for your chiropractic practice. There are millions of people on Facebook, and even if a minute fraction of them see your information, you're in for a wild ride of success.

Three years ago I began my endeavor to teach social networking and social media marketing to chiropractors. At that time, MySpace was the most popular site, and Facebook was mostly college kids and no one else. Facebook has since become a global competitor attracting people of all ages and backgrounds, and now MySpace is beginning to copy some features on it's rival. With the live-feeds on both these sites, the time is now for chiropractors to tap into the potential for success.

Im not making a big deal out of social media sites like Facebook for years now just to improve my health! There are a whopping 140 million members on Facebook, with a whopping 200,000 more joining daily. The potential for chiropractic marketing success in such a forum is unbelievable. And its all completely free.

From a chiropractic marketing point of view, you can connect with thousands of people in the community like I have done over the years. If you brand yourself correctly, you will be the expert and go-to guy/girl in your community for questions and solutions to health problems. Hence, netting new patients left and right from this virtual powerhouse.

Its important to remember that chiropractic marketing in this way is not only free, but its enjoyable along the process. You get to relate with people in your community with this highly-specialized marketing tactic. No matter what your business sells, you can find your niche in the online market and begin to see encouraging amounts of new business. Connect with people by sharing your interests and hobbies, and finding people with the same interests and hobbies.

When the big guns like Google and Microsoft see a tidal wave coming, you better believe they're seeing correctly. They see the profits about to pour in from Facebook, and they're acting accordingly. This means that chiropractors can ride that wave as well. Start by creating your first account on Facebook and getting to know the site.

Join groups on these social media sites that you identify with and share your story with the world. When you not only sell your practice but also sell yourself as a product, you will have much more success. Brand yourself and clearly establish yourself as the leader in your field, building credibility and respect. Soon people will follow the leader, and walk through your doors needing your services. - 15790

About the Author:

Want to easily get New Patients every month with free Facebook chiropractic marketing? Learn how to make $30,000 + / month and build multiple sources of income with this ultimate social media video training course. Visit http://DCincome.com right now before you're left-out in the cold!

California Air Resources Board Freezes Out Air Pollution

By Daniel Stouffer

Control air pollution, lower the emission of greenhouse gases and reduce toxic chemicals in consumer products. These are all challenging goals that the California Air Resources Board (CARB) is tackling on an ongoing basis to ensure better air quality for the residents of California and its neighboring states. But for 2009 and beyond, CARB is focusing on a major initiative involving refrigerant gas management.

Global warming is on the minds of many these days. Refrigerant gases can be a big player in this field. Heating, ventilation and air conditioning systems (HVAC) show up in almost every environment, for example, your local school or university, the neighborhood hospital facility, the village supermarket, a cold storage warehouse, gyms and rec facilities and most office buildings, commerce and industrial locations. In short, pretty much everywhere in a developed economy.

Back in 2006, California Air Resource Board industry experts passed a law which deals with refrigerant gas management, entitled the California Global Warming Solutions Act. As CARB contains eleven experts in the field of chemistry, engineering and physics, they focused on the aptly named Stationary Equipment Refrigerant Management Program with a goal of helping to reduce greenhouse gases. AC and refrigerant gas equipment ranging in size between 50 and 2000 pounds is targeted in the regulation of dangerous CO2E emissions.

A refrigeration gas management program is important and needs to cover many different angles. Technician certification ensures quality prior to the sales and service of refrigeration and AC systems which are classified as having 'high potential' in terms of global warming. Further, service practices must be strict to avoid discharge. Regulations must be in place to cover distribution and wholesale as well as reclamation. Gas storage must be regulated and recorded and equipment must be retrofitted, with any leaks being monitored and repaired.

Almost forty years ago, the California Air Resources Board was formed to focus on air quality and areas for improvement. A good refrigerant gas management program is an essential element. CARB has been proactive, working with the people of the state, its' corporations and government bodies with the aim of protecting public health, welfare and the delicate ecology.

California's size ensures that the problem potential for refrigerant gas emission is considerable. The California Air Resources Board is particularly concerned with recovering refrigerant from places that use stationary refrigerant and AC. It is feared that emissions could rise to more than 35 MMTC02E within a decade or so.

There are a significant number of facilities within the state of California which must comply with the new standards for compliance and recording set out by the EPA for refrigerant gas management. All these facilities must be educated and the California Air Resources Board is setting up a series of workshops to do so. Verisae Inc has released Refrigerant Tracker, which is a web-based application solution. This application automatically updates when new instructions or regulations are released by the California EPA, CARB or others. Companies which have a system containing fifty or more pounds of refrigerant gas can record, monitor and control their usage and report any leaks. EPA compliance calls for submission of forms and reports and these reporting requirements are covered by this application.

Air pollution and smog have been big enemies of the people of California over the years. Event though pollution has dropped by 25 percent since 1980 and smog exposure has come down a whopping fifty percent, there is much to do. The Stationary Equipment Refrigerant Management Program and other initiatives allows both CARB and the people of the state to breathe easier as the standard of air quality improves. - 15790

About the Author:

Daniel Stouffer has a lot of information on the significance of adequate refrigerant gas management and the part of the California Air Resources Board.