To be truthful, you aren't going to sell much from article marketing if you don't achieve all of the goals of an articles in each article you write.
In order to get people to click on your link and buy from you, you need to achieve the seven goals of article marketing. I'll give you all the details in subsequent articles. This article will outline them for you so you know in a general way.
1. Attract Your Reader's Attention.
There are two aspects to gaining attention of your potential customers. First the subject of your article needs to be so interesting that they can't help but read further. Second, the headline and the first couple of sentences need to quickly and clearly communicate what your subject is.
2. Get Them To Read The Whole Article.
Once you have your prospect's attention you need to keep it by saying something new. You need to say something that they didn't know before or state it in a way that they had never expected. This is known as the "news value" of an article. Why would anyone keep reading if you aren't providing any real reason for continuing?
3. Have Them Respect You By The Time They Finish The Article.
Start off your article with something that your reader can agree with even if you intend to say something that they would consider totally wrong without having read your article. Go Gradually. Make one solid point at a time until your have reached your surprising conclusion. Don't just blurt out a statement that people will disagree with. They will just stop reading. When you advance your case step by credible step your reader will respect you.
4. Make Your Reader Comfortable Feeling That You Understand Them By The Time They Finish Your Article.
This is something that most article marketing courses skip altogether. You need to establish rapport with your reader or they will never buy what you recommend. The idea of building rapport is the first step in any successful sales presentation. Every salesman learns this on his first day on the job. Joe Vitale calls this "maintaining their trance". Robert Collier calls this "staying in step with the conversation going on in their mind".
5. Make Sure Your Article Is Worthwhile Reading
Your prospect is spending his valuable time in reading your article. Make sure you reward him for his sacrifice. If you can provide a lot of value for the reader, they will pay you back by following your recommendation to click on the affiliate link.
6. Set them up so they want to buy the product that you will ultimately offer for sale.
The basis of all successful article marketing is called pre-selling. You should never sell directly in your article. That's what the sales page is for. Your article should provide insight so the reader gains a better appreciation of the features of the product you will be selling.
7. Motivate Them To Click On Your Site-Link In The Resource Box.
If you have done the previous six steps properly all you have to do is ask for the click. Just make sure you make a specific request or you won't get any clicks. You always need to ask for the action.
The trick is to get people to click on the link when they are already interested in buying your product. Writing articles so people click on your link and buy something is more of a science than an art. If your articles meet all of the criteria listed on this page you will be amazed as to how much profit you can make from article marketing.
I'll go into great detail for each step in subsequent articles so you know exactly what to write in your own articles. - 15790
In order to get people to click on your link and buy from you, you need to achieve the seven goals of article marketing. I'll give you all the details in subsequent articles. This article will outline them for you so you know in a general way.
1. Attract Your Reader's Attention.
There are two aspects to gaining attention of your potential customers. First the subject of your article needs to be so interesting that they can't help but read further. Second, the headline and the first couple of sentences need to quickly and clearly communicate what your subject is.
2. Get Them To Read The Whole Article.
Once you have your prospect's attention you need to keep it by saying something new. You need to say something that they didn't know before or state it in a way that they had never expected. This is known as the "news value" of an article. Why would anyone keep reading if you aren't providing any real reason for continuing?
3. Have Them Respect You By The Time They Finish The Article.
Start off your article with something that your reader can agree with even if you intend to say something that they would consider totally wrong without having read your article. Go Gradually. Make one solid point at a time until your have reached your surprising conclusion. Don't just blurt out a statement that people will disagree with. They will just stop reading. When you advance your case step by credible step your reader will respect you.
4. Make Your Reader Comfortable Feeling That You Understand Them By The Time They Finish Your Article.
This is something that most article marketing courses skip altogether. You need to establish rapport with your reader or they will never buy what you recommend. The idea of building rapport is the first step in any successful sales presentation. Every salesman learns this on his first day on the job. Joe Vitale calls this "maintaining their trance". Robert Collier calls this "staying in step with the conversation going on in their mind".
5. Make Sure Your Article Is Worthwhile Reading
Your prospect is spending his valuable time in reading your article. Make sure you reward him for his sacrifice. If you can provide a lot of value for the reader, they will pay you back by following your recommendation to click on the affiliate link.
6. Set them up so they want to buy the product that you will ultimately offer for sale.
The basis of all successful article marketing is called pre-selling. You should never sell directly in your article. That's what the sales page is for. Your article should provide insight so the reader gains a better appreciation of the features of the product you will be selling.
7. Motivate Them To Click On Your Site-Link In The Resource Box.
If you have done the previous six steps properly all you have to do is ask for the click. Just make sure you make a specific request or you won't get any clicks. You always need to ask for the action.
The trick is to get people to click on the link when they are already interested in buying your product. Writing articles so people click on your link and buy something is more of a science than an art. If your articles meet all of the criteria listed on this page you will be amazed as to how much profit you can make from article marketing.
I'll go into great detail for each step in subsequent articles so you know exactly what to write in your own articles. - 15790
About the Author:
Here's how you can learn to make Article Marketing really pay off big. Get the entire series for free while it's available.