your domain name, this should be the keywords that people always search for on the internet but are not readily targeted by webmaster, thus you register a business domain name that people are already looking for, this will quickly build up your site traffic and place you above many other competitors.
Pick a very narrow niche: make your business central theme and domain as narrow as possible, so that it can be easily ranked high at the search engines. Do not register a biz domain name like; papers.com, but register white-papers.com if white paper has high demand and low supply ratio on the internet. This will lift the market for white paper in your favor.
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